Program Outline

B.Sc. (Hons) Journalism and Mass Communication

  • 4 Years (8 Semesters) for Hons / 3 Years (6 Semesters) for General
  • Affiliation: PES University
  • Campus: PES University Ring Road Campus
  • Recognition: NAAC A+ grade

Eligibility

50% aggregate score in 10+2 or equivalent in any steam from a recognized board.

Register for Admissions

The B.Sc. (Hons) Journalism and Mass Communication programme offers a comprehensive, hands-on education in media, journalism, and communication, incorporating digital techniques and emerging technologies.

The B.Sc. (Hons) Journalism and Mass Communication program at PES University is a 4 year undergraduate degree that offers a comprehensive education in media, journalism, and communication. The program integrates cutting-edge digital techniques and emerging technologies, providing experiential learning through internships, field trips, and capstone projects with top organizations. Students develop skills in news reporting, media ethics, digital storytelling, and communication theories, preparing them for diverse careers in the dynamic media landscape.

Program Differentiators (PESU X Factors)

  • Case Studies: Real-world media challenges explored through in-depth case studies and case writing.
  • Research Papers: Hands-on opportunities to author impactful research papers, focusing on media trends and communication strategies.
  • Mentoring: Personalised guidance from faculty and industry experts to align academic pursuits with career goals.
  • Peer-to-Peer Learning: Engaging learning environment fostering collaboration and diverse knowledge sharing.
  • Exposure: Workshops, Industry Visits, Hackathons, Summits and Seminars led by media professionals to provide practical insights.

Program Focus

The program emphasizes both theoretical foundations and practical exposure:

Core Subjects: Courses in print journalism, digital storytelling, broadcasting, and public relations.

Specializations: Industry relevant options in areas like Broadcast Journalism, Advertisment, Media & Culture

Hands-On Learning: Access to well-equipped studios, audio-visual labs, and cutting-edge software like Adobe, Canva, and JMP.

Digital Integration: Emphasis on modern tools and techniques like podcasting platforms, video editing software, and media analytics.

Career Prospects

Graduates can pursue roles such as

  • Journalism: Reporter, Editor, News Anchor, Investigative Journalist.
  • Media and Communication: Public Relations Specialist, Copywriter, Media Planner.
  • Digital Media: Content Manager, Social Media Strategist, Data Journalist.
  • Other Domains: Advertising Executive, Film Producer, Corporate Communicator, Event Manager. With a strong foundation in media ethics and digital technologies, students are prepared for dynamic roles across industries.

Specializations/ Domains

  • Broadcast Journalism
  • Advertising
  • International Journalism

Extra-Curricular/ Co-Curricular Activities

  • Blog Writing
  • Content development
  • Video editing, Anchoring and Reporting
  • Film making
  • Crisis Communication
  • Communication and Leadership

Industry/ Corporate Connect

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Mr. N. Gopalaswami

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Mr. S. Jaishankar

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Mrs. Smriti Irani

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Mr. Tejasvi Surya

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Justice Mrs. Nagarathna

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Mr. Deepak Vohra

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Mr. Sachin Banavasi

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Mr. R J Prashant

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Mr. Samir Kagalkar

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Mr. Narendra Jadhav

Focus Areas/ Key Subjects

  • First two years: Core courses focusing on print, audio-visual, and multimedia journalism, research, writing, and reporting skills. Internships during each semester break.
  • Third and fourth years: Specialization in chosen journalistic beat, departmental and cross-listed electives, capstone project/industry project or dissertation.

List of Subjects

  • Some of the subjects of focus are Editing and Copy writing, Media law and ethics, Data Journalism, News reporting and writing, Public Relations, Advertising and marketing Communication, Media Effects, Media Research Methods, Investigative Journalism, Sports Journalism, Media Management, Contemporary World Politics.

Pedagogy Method

  • The pedagogy involves a mix of case studies, role plays, class room sessions, capstone projects, special topics, internships in addition to the classroom teaching.

Curriculum Structure

Subject
Communication & Language Structure
Media origin and Growth
Introduction to Journalism
Media Laws and ethics
Introduction to Mass Communication &Mass Comm Models
Digital Photography
Subject
Viewership Psychology
Advertising and Public Relations
Film Studies
Writing for Multimedia
Radio & Broadcast Studies
Media Economics
Social Internship
Subject
Videography - Productions and Practices
Media Culture and Society
Sports & Entertainment Journalism
Newsroom & Anchoring
Graphic design I
Data and Story telling
Subject
Advertisement & Documentary Production
Digital & Social Media Marketing
UI & UX Design Fundamentals
Investigative Journalism
Media & Market Research
Corporate Internship
Subject
Indian Knowledge System
Film Production and Management
Development& Environmental Communication
Anthropology
Influencer Management & Marketing
Subject
Internship
Subject
Advanced Cinematography and Special Effects
Corporate and Managerial Communication
Data Journalism & Visualization
Advanced Graphic Design
Sound Engineering
Geopolitics and Global Warfare
Subject
Internship

* Subjects to change.