Program Outline

B.Sc. (Hons) Journalism and Mass Communication

  • 4 Years (8 Semesters) for Hons / 3 Years (6 Semesters) for General
  • Affiliation: PES University
  • Campus: PES University Ring Road Campus
  • Recognition: NAAC A+ grade

Eligibility

50% aggregate score in 10+2 or equivalent in any steam from a recognized board.

Register for Admissions

The B.Sc. (Hons) Journalism and Mass Communication program at PES University offers a dynamic, industry-aligned curriculum integrating , New Media technologies, contemporary Journalism practices, immersive projects, internships , and field experiences. Students gain expertise in reporting, broadcasting, and digital storytelling, ensuring they are well-prepared for diverse careers in the evolving media landscape across the Globe. The program emphasizes experiential learning through study tours, industry collaborations, cutting-edge media studios, Hackathons, Studyathons, and simulations.

Beyond academics, PES University provides a vibrant campus life that fosters leadership, citizen thought process, collaboration, and personal growth. Students engage in diverse sports, cultural activities, and student-led clubs, creating a well-rounded educational experience.

Program Differentiators (PESU X Factors)

  • Case Studies: Dedicated class room sessions to discuss and write solutions to Real-world media challenges through in-depth case studies which are provided by top research institutes.
  • Research Papers: Hands-on opportunities and guidance to author impactful research papers as a part of their curricullum, focusing on the relevance.
  • Mentoring: Regular personalized guidance sessions from faculty and industry experts to align academic pursuits with career goals.
  • Peer-to-Peer Learning: Engaging learning environment fostering collaboration amongst students and faculty leading to a diverse knowledge sharing setup.
  • Exposure: Workshops, Industry Visits, Hackathon, Summits and Seminars led by media professionals to provide practical insights.

Program Focus

The program emphasizes both theoretical foundations and practical exposure:

Core Subjects: Courses in print journalism, digital storytelling, broadcasting, cinematography, data visualization, and public relations.

Specializations: Industry relevant options in areas like Broadcast & Digital Journalism, Advertisment & Public Relations.

Hands-On Learning: Access to well-equipped studios, newsrooms podcast rooms, audio-visual labs, and cutting-edge software like Adobe, Canva, and JMP.

Digital Integration: Emphasis on modern tools and techniques like podcasting platforms, video editing software, and media analytics.

Career Prospects

Graduates can pursue roles such as

  • News Media: Print, Broadcast, and Digital Journalism.
  • Social Media & Content Creation: Digital Marketing, Content Writing, Influencer Marketing.
  • Film & Advertising: Production, Scriptwriting, Story board writing , Shooting, Prop Manager, Director of Photography, Brand Marketing, Brand Management, PR Management.
  • Academia: Media studies, film studies, gender studies, political research, teaching and research positions.
  • Civil Society: NGOs, think tanks, development organizations, advocacy roles.
  • Corporate Communications: Internal communication, brand storytelling, crisis communication, Corporate Trainers, Technical writers, Content Writers.
  • Entertainment & Cultural Management: Event planning, talent management, media consultancy, Media Management.
  • Technology & Digital Media: UX writing, multimedia production, data journalism, Interface designs.

Specializations/ Domains

  • Broadcast & Digital Journalism
  • Advertising & Public Relations

Experiental Learning

  • Blog/ Newsletter Writing
  • Video News Bulletin
  • Podcasting
  • Short Film Making & Documentaries
  • Audio/ Video Advertisements Creation

Industry/ Corporate Connect

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Mr. N. Gopalaswami

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Mr. S. Jaishankar

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Mrs. Smriti Irani

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Mr. Tejasvi Surya

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Justice Mrs. Nagarathna

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Mr. Deepak Vohra

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Mr. Sachin Banavasi

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Mr. R J Prashant

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Mr. Samir Kagalkar

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Mr. Narendra Jadhav

Focus Areas/ Key Subjects

  • Years 1 & 2: Comprises of foundational courses in print, audiovisual, and multimedia journalism, Sound and Audio, Cinematography, Digital Photography, research Methodologies, writing, and reporting. Students gain hands-on experience through internships at the end of each academic year.
  • Years 3 & 4: Specialization based subjects, Data visualization, complemented by departmental and interdisciplinary electives. Students culminate their learning with a capstone project, industry collaboration, or dissertation.

List of Subjects

  • Some of the subjects of focus are Editing and Copy writing, Media law and ethics, Data Journalism, News reporting and writing, Public Relations, Advertising and marketing Communication, Media Effects, Media Research Methods, Investigative Journalism, Sports Journalism, Media Management, Contemporary World Politics.

Pedagogy Method

  • The pedagogy involves a blend of multiple studio sessions, case studies, role plays, class room sessions, capstone projects, special topics, internships in addition to the classroom teaching.

Curriculum Structure

Subject
Communication & Language Structure
Media origin and Growth
Introduction to Journalism
Media Laws and ethics
Introduction to Mass Communication &Mass Comm Models
Digital Photography
Subject
Viewership Psychology
Advertising and Public Relations
Film Studies
Writing for Multimedia
Radio & Broadcast Studies
Media Economics
Social Internship
Subject
Videography - Productions and Practices
Media Culture and Society
Sports & Entertainment Journalism
Newsroom & Anchoring
Graphic design I
Data and Story telling
Subject
Advertisement & Documentary Production
Digital & Social Media Marketing
UI & UX Design Fundamentals
Investigative Journalism
Media & Market Research
Corporate Internship
Subject
Indian Knowledge System
Film Production and Management
Development& Environmental Communication
Anthropology
Influencer Management & Marketing
Subject
Internship
Subject
Advanced Cinematography and Special Effects
Corporate and Managerial Communication
Data Journalism & Visualization
Advanced Graphic Design
Sound Engineering
Geopolitics and Global Warfare
Subject
Internship

* Subjects to change.