Bachelor of Design

Program Outline

Duration: 4 Years
Affiliation: PES University
Campus: Ring Road (RR) Campus
Admission Test: PESSAT / UCEED

Eligibility

50% marks in 10+2 or equivalent in any stream from a recognized board with English as a mandatory course or Atleast 50% aggregate in 3 year diploma with English as a mandatory course. Test score in PESSAT or UCEED.

Observing the importance that ‘design’ could bring to pedagogy & the integration of mainstream disciplines in engineering & the arts, PES University has decided to set-up a Design School.

PESU Design School aims to be the best & the first-batch Commenced from August 2016 within the undergraduate program. The UG program offers a four-year Bachelor of Design (B.Des) degree in three streams, Product Design, Interaction Design & Communication Design. The first-year is common to all the three streams. This degree is equivalent to the B.Tech/BE degrees offered in the mainstream. The Design School has a growing team of distinguished faculty members who bring in a wealth of professional experience in addition to having graduated from premier institutes (IISc/IITs). While working individually is encouraged, the students are expected to work collaboratively in teams with students from other design streams & engineering disciplines at pesu, thereby leveraging the strengths of a diverse & entrepreneurial pesu culture. It is expected that students in design also lead such collaborative initiatives culminating in starting up their own practice & becoming entrepreneurs. However, students could also choose to be employed in the organizations that pesu consistently attracts from placements.

Curriculum Structure

Semester 1

Course Title	Credits
Design Fundamentals	5
Graphics & Drawing Techniques	5
Design History	3
Visual Art & Art Appreciation Techniques	4
Constitution of India, Cyber law & Professional Ethics	1
Photography & Videography	4
Total	22

Note: *Constitution of India, Cyber law & Professional Ethics Course code & syllabus as per university curriculum, evaluation pattern as per university.

Semester 2

Course Title	Credits
Design Application	5
Art, Aesthetics & Critique	4
Computer Studio, Digital Graphics & Art Studies	5
Material Exploration	3
Environmental Studies & Life Sciences	1
Applied Art & Character Design	4
Total	22

Semester 3

Course Title	Credits
Graphic Design	4
UI/UX	5
Form Studies, Sculpting & Soft Modeling	4
Design Methods & Creativity	5
Game Design	4
Total	22

Semester 4

Course Title	Credits
Advanced Graphic Design	5
Advanced UI/UX	5
Human Factors in Design	4
Branding & Identity Systems	4
Advanced Game Design	4
Total	22

Semester 5

Course Title	Credits
Course Title	Credits	Research Methodology for Designers	2
Human Centered Design	2
Vacation Assignment/ Study Tour I Lab	2
Institutional Elective*I
Soft Modelling/ Interactive Smart devices	4
Product Design
Product Design Studio	4
Basic Computing & Design	4
Mechatronics	2
Elective V
Furniture Design/ Packaging Design	4
Total	24
Communication Design
Communication Design Studio	4
3D Animation Lab I	4
Visual effects	2
Elective V
Packaging Design/ Web Design & Development	4
Total	24
Interaction Design
Interaction Design Studio	4
Design for Conversational UX	4
Responsive Web Applications & Coding	2
Elective V
Packaging Design/ Web Design & Development	4
Total	24

Note: *Prerequisite required

Semester 6

Course Title	Credits
Design writing	4
Design, Innovation & Management	2
Program end Design Project - Phase 1	2
Institutional Elective* II
Toy Design/ Digital Marketing	4
Product Design
Advanced Product Design Studio	4
Vehicle Design	4
Product Planning, & Marketing Management	4
Total	24
Communication Design
Advanced Communication Design Studio	4
3D Animation Lab II	4
Infographics	4
Total	24
Advanced Interaction Design Studio	4
Artiﬁcial Intelligence	4
Designing Interactive Customer Experiences & Virtual Reality	4
Total	24

Note: *Prerequisite required

Semester 7

Course Title	Credits
Program end Design Project - Phase 2	6
Design Intervention for Social Innovation	2
Total	8

Note: *Additional hours for Program end Design Project - Phase 2

Semester 8

Course Title	Credits
Internship	4
Internship (Completed in Summer)/Special Topic - Applied Sciences in Design (Offered in SEM VIII)	2
Program end Design Project - Phase 3	2
Total	8

Note: *Additional hours for Program end Design Project - Phase 3

Summer Term(2020-24 Batch)

Course Title	Credits
Internship/Special Topic (Offered in Sem VIII)	2
Total	2

Product Design

Products are inseparable manifestations of art, science & engineering, ideally without an argument of primacy among them. Product Design is the iterative creative process of specifying products that meet human needs responsibly. Aligned to the vision (hyperlink to PESU Vision) & mission (hyperlink to PESU Mission) of PESU, the objective of the Product Design stream is to facilitate the development of skills in students that will enable them to solve/resolve problems facing humanity through product interventions. As the definition of product can be broad, the program also is broad-based & allows students to choose an area/sector/segment to work on which they prefer to pursue in the later years of their degree & pursuing a career.

Interaction Design

The Interaction Design stream will focus on designing interactions & not just interfaces. Again, interactions will look beyond the immediacy & seen within a larger societal context. Select courses in these specializations include User Experience, Usability Evaluation, Interaction Technologies & Media. Apart from the main courses, students will have electives (credit & non-credit courses), which will strengthen their abilities as an Interaction Designer.

Communication Design

Communication Design is a mixed discipline between design & information-development. Here we look at how media such as printed, crafted, electronic media or presentations communicate with people. The focus is also to create new media channels to ensure the message reaches the target audience. Some select courses within Communication Design would be Typography, Design, Storytelling & Narratives, Visual perception & Semiotics. Just like the other two streams, elective courses will be available for students specializing in Communication Design to strengthen their skills.

Program Outline