Bachelor of Design

Program Outline

Duration: 4 Years
Affiliation: PES University
Campus: Ring Road (RR) Campus
Admission Test: PES Entrance Test / UCEED

Eligibility

50% marks in 10+2 or equivalent in any stream from a recognized board with English as a mandatory course or Atleast 50% aggregate in 3 year diploma with English as a mandatory course. Test score in PES Entrance Test or UCEED.

Observing the importance that ‘design’ could bring to pedagogy & the integration of mainstream disciplines in engineering & the arts, PES University has decided to set-up a Design School.

PESU Design School aims to be the best & the first-batch Commenced from August 2016 within the undergraduate program. The UG program offers a four-year Bachelor of Design (B.Des) degree in three streams, Product Design, Interaction Design & Communication Design. The first-year is common to all the three streams. This degree is equivalent to the B.Tech/BE degrees offered in the mainstream. The Design School has a growing team of distinguished faculty members who bring in a wealth of professional experience in addition to having graduated from premier institutes (IISc/IITs). While working individually is encouraged, the students are expected to work collaboratively in teams with students from other design streams & engineering disciplines at pesu, thereby leveraging the strengths of a diverse & entrepreneurial pesu culture. It is expected that students in design also lead such collaborative initiatives culminating in starting up their own practice & becoming entrepreneurs. However, students could also choose to be employed in the organizations that pesu consistently attracts from placements.

Why Choose to Pursue a B.Des Degree?

Despite being a preferred service destination, India also has a strong manufacturing base that is being promoted very well through the ‘Make in India’ campaign.

Experts believe that it is a matter of time before ‘Make in India’, foremost means ‘Designed in India’. The design degrees on offer prepare students with the skills to design tangible and intangible products and making these within India would mean contributing to the national cause. If you appreciate the arts and crafts, tried your hand at them, did well and are mulling about why these skills may not be integral to mainstream career options, then pursuing a design degree could be that first-step forward for you.

More specifically, if you have nurtured a constructive discontent, starting with thinking why not the products you see around could be better in terms of their usability, appeal, affordability etc and try come up with alternatives, product design could be your calling. Similarly, if you see ways in which interactions between humans and their environment can be better, interaction design could be your calling. The recent smart initiatives that the government is promoting also increase the need for Interaction Design and Communication design.

Facilities at PESU Design

Ample space is available for facilities that enable students to ideate, explore novel concepts, digitize these to simulate appearance & performance under different test situations & prototype concepts as feasible

Curriculum Structure

Semester 1

Course Title	Credits
Design Fundamentals	5
Graphics & Drawing Techniques	5
Design History	3
Visual Art & Art Appreciation Techniques	4
Constitution of India, Cyber law & Professional Ethics	1
Photography & Videography	4
Total	22

Note: *Constitution of India, Cyber law & Professional Ethics Course code & syllabus as per university curriculum, evaluation pattern as per university.

Semester 2

Course Title	Credits
Design Application	5
Art, Aesthetics & Critique	4
Computer Studio, Digital Graphics & Art Studies	5
Material Exploration	3
Environmental Studies & Life Sciences	1
Applied Art & Character Design	4
Total	22

Semester 3

Course Title	Credits
Graphic Design	4
UI/UX	5
Form Studies, Sculpting & Soft Modeling	4
Design Methods & Creativity	5
Game Design	4
Total	22

Semester 4

Course Title	Credits
Advanced Graphic Design	5
Advanced UI/UX	5
Human Factors in Design	4
Branding & Identity Systems	4
Advanced Game Design	4
Total	22

Semester 5

Course Title	Credits
Course Title	Credits	Research Methodology for Designers	2
Human Centered Design	2
Vacation Assignment/ Study Tour I Lab	2
Institutional Elective*I
Soft Modelling/ Interactive Smart devices	4
Product Design
Product Design Studio	4
Basic Computing & Design	4
Mechatronics	2
Elective V
Furniture Design/ Packaging Design	4
Total	24
Communication Design
Communication Design Studio	4
3D Animation Lab I	4
Visual effects	2
Elective V
Packaging Design/ Web Design & Development	4
Total	24
Interaction Design
Interaction Design Studio	4
Design for Conversational UX	4
Responsive Web Applications & Coding	2
Elective V
Packaging Design/ Web Design & Development	4
Total	24

Note: *Prerequisite required

Semester 6

Course Title	Credits
Design writing	4
Design, Innovation & Management	2
Program end Design Project - Phase 1	2
Institutional Elective* II
Toy Design/ Digital Marketing	4
Product Design
Advanced Product Design Studio	4
Vehicle Design	4
Product Planning, & Marketing Management	4
Total	24
Communication Design
Advanced Communication Design Studio	4
3D Animation Lab II	4
Infographics	4
Total	24
Advanced Interaction Design Studio	4
Artiﬁcial Intelligence	4
Designing Interactive Customer Experiences & Virtual Reality	4
Total	24

Note: *Prerequisite required

Semester 7

Course Title	Credits
Program end Design Project - Phase 2	6
Design Intervention for Social Innovation	2
Total	8

Note: *Additional hours for Program end Design Project - Phase 2

Semester 8

Course Title	Credits
Internship	4
Internship (Completed in Summer)/Special Topic - Applied Sciences in Design (Offered in SEM VIII)	2
Program end Design Project - Phase 3	2
Total	8

Note: *Additional hours for Program end Design Project - Phase 3

Summer Term(2021-25 Batch)

Course Title	Credits
Internship/Special Topic (Offered in Sem VIII)	2
Total	2

About the B.Des Program

The Bachelor of Design (B.Des) program at PES University is a dynamic blend of creativity, technology, and problem-solving. Designed to nurture the next generation of innovative thinkers, the program offers an interdisciplinary approach to design education, preparing students for diverse and evolving design careers.

Comprehensive Curriculum: A well-rounded course structure that builds foundational knowledge, hones core design skills, and allows for advanced specialization.
State-of-the-Art Infrastructure: Access to advanced labs, studios, and tools that support creative exploration and technical excellence.
Hands-On Learning: Emphasis on real-world projects, workshops, and internships to provide practical exposure and industry insights.

Specializations: Options to specialize in Industrial Design, Communication Design, Interaction Design, or Fashion Design, ensuring a tailored educational experience.
Expert Faculty: Guidance from experienced academicians and industry professionals who inspire and mentor students throughout their journey.
Industry Connect: Participation in internships, live projects, and design challenges with leading companies to gain hands-on experience.

The program is designed to equip students with the creative and entrepreneurial skills needed to excel in today’s competitive design landscape, fostering a passion for innovation and a commitment to making a meaningful impact through design.

Design Santhe: Where Creativity Meets Entrepreneurship

Design Santhe is an exciting annual event that gives students the opportunity to showcase and sell their design creations to the public. This unique platform not only provides students with valuable exposure but also allows them to validate their designs by engaging directly with customers who purchase their products.

Through participation in Design Santhe, students gain critical insights into the business aspects of design, including product pricing, marketing strategies, sales techniques, and customer interaction. The event fosters an entrepreneurial mindset, helping students bridge the gap between creativity and business. This hands-on experience plays a key role in shaping the next generation of designpreneurs, equipping them with the skills and confidence to thrive in both the design and business worlds.

Curriculum Overview

The Bachelor of Design program at PES University offers a dynamic and well-rounded curriculum that integrates foundational skills, advanced design techniques, and industry-focused applications. Spanning over four years, the program is structured to nurture creativity, build technical expertise, and foster critical thinking.

Year 1: Foundation Year

Focus: Fundamentals of Design
Build a strong base in design principles, drawing, color theory, and creative problem-solving.
Explore courses in design history, cultural studies, and visual storytelling to gain context and inspiration.
Introduction to digital tools and software essential for modern design practices.

Year 2: Building Core Competencies Across Design Disciplines

Focus: Exploration and Skill Development
Gain exposure to foundational subjects from Industrial Design, Communication Design, and Interaction Design, ensuring a holistic understanding of diverse design domains.
Build a strong foundation for decision-making in specialization by experiencing the fundamentals of each stream, helping align the students’ interests with their career goals.
Equip students with industry-relevant skills that enhance their value in the job market, regardless of their chosen specialization.

Year 3: Specialization

Focus: Advanced Learning in chosen field
Hone the students' expertise with advanced courses and projects specific to their specialization.
- Industrial Design: Product development, digital surface sculpting, sustainable material explorations, to name a few
- Communication Design: Graphic design, branding, advertising, animation, visual effects, to name a few
- Interaction Design: Usability testing, interaction prototyping, UI/UX, AI, to name a few
Participate in live projects, and collaborations with industry partners to gain real-world experience.

Year 4: Capstone Project and Industry Integration

Focus: Professional Portfolio and Capstone Project
Work on a comprehensive capstone project that demonstrates the students design thinking and problem-solving skills in their specialization.
Develop a professional portfolio showcasing their academic and industry projects.
Courses on entrepreneurship, intellectual property, and business of design to prepare for a career in design or launching their own venture.
Internship with an industry partner, providing valuable hands-on experience. This opportunity allows students to apply their skills in real-world settings, gain insights into the design process in professional environments, and build a network within the industry.

Why Design Matters?

Electives & Workshops

Throughout the program, students can choose from a variety of electives, such as Toy Design, Printmaking, Web Design, and Packaging Design to name a few. Hands-on workshops, guest lectures, and design hackathons further enrich the learning experience.

Assessment & Learning Methodology

The curriculum emphasizes experiential learning, with assessments based on projects, critiques, and presentations. Group discussions, peer reviews, and faculty mentorship foster a collaborative and engaging learning environment.

Bachelor of Design (B.Des) - Empowering the Designers of the Future

Welcome to the Bachelor of Design (B.Des) program at PES University – where creativity meets innovation and ideas are transformed into impactful designs. Our program nurtures aspiring designers into skilled professionals who shape the future with human-centered solutions.

Start Your Design Journey Today

Unleash your potential and become a trailblazer in the world of design. Apply now to the Bachelor of Design program at PES University and take the first step toward a transformative career.

Opportunities On Graduating With B.Des Degree?

On graduating from the product design stream, the roles that may be offered in the industry could be Industrial Designer, Design Engineer, Design Manager, Product Designer etc.. These offers typically depend on the individual’s performance (generally evaluated over a portfolio of alongside other considerations that the industry may set) & work experience.

The typical industry roles for Interaction Design & Communication Design graduates are UI, UX designer, Interaction designer, Graphic Designer etc. A trend which works to the advantage for Interaction & Communication Designers is that more companies now believe that using these designers early in the product/service development process can change the course of conversations & add considerable value.

As an estimate of the job requirement in the industry, below is a snapshot of search-results for the designer roles mentioned above on the job portal www.naukri.com (as of September 15, 2024):

0 Product Designer Jobs

0 UI / UX Designer Jobs

0 Interaction Designer Jobs

0 Communication Designer Jobs

0 Graphic Designer Jobs

Brochures

Department Design

Communication Design

Industrial Design

Interaction Design

Industrial Design

Industrial Design students willl learn to conceptualize and create products that blend functionality, aesthetics, and innovation. This specialization focuses on designing tangible objects, from everyday appliances to complex machinery, with user-centric solutions. With hands-on exposure to prototyping, materials, and manufacturing processes, students will gain the skills to transform ideas into market-ready products that enhance lives.

Interaction Design

The Interaction Design stream will focus on designing interactions & not just interfaces. Again, interactions will look beyond the immediacy & seen within a larger societal context. Select courses in these specializations include User Experience, Usability Evaluation, Interaction Technologies & Media. Apart from the main courses, students will have electives (credit & non-credit courses), which will strengthen their abilities as an Interaction Designer.

Communication Design

Communication Design is a mixed discipline between design & information-development. Here we look at how media such as printed, crafted, electronic media or presentations communicate with people. The focus is also to create new media channels to ensure the message reaches the target audience. Some select courses within Communication Design would be Typography, Design, Storytelling & Narratives, Visual perception & Semiotics. Just like the other two streams, elective courses will be available for students specializing in Communication Design to strengthen their skills.

Scholarships @ PESU

Merit Certificate + 50% Tuition Fee Refund for Top 5% of the Students based on their CGPA.

Merit Certificate + 40% Tuition Fee Refund for the next 20% of the Students based on their SGPA.

Merit Certificate for Students securing 7.75+ SGPA.

Note:

The Scholarships/ Awards are subject to qualifying CGPA/ SGPA and other conditions as stipulated by Scholarship Committee each year.
The above Scholarships/ Awards are not applicable to students in their final year of study.
The student is eligible only for one award in each semester/year.

PES University Loyalty Program

1. Loyalty Program for Current PES Employees

Benefit: 30% fee concession annually for all years of study.

Eligibility:

Children of full-time current employees on the payroll of PES University.
The parent must have been employed at PES University continuously for at least 5 years
at the time of the candidate’s admission.
Applicable Programs: All programs of study at PES University.

2. Loyalty Program for Students from PES Institutions

Benefit: 20% fee concession annually for all years of study.

Eligibility:

Students who have graduated from any PES Institution or sister concern, including:
- Amaatra Academy
- SSM Public School
- PES Public School, Chittoor
- PESIMSR, Kuppam
- PES University (Hanumanth Nagar Campus,
- Ring Road Campus, Electronic City Campus)
- Applicable Programs: All programs of study at PES University.
Students who are currently studying at PES and willing to secure admissions in future for a UG / PG program at PES will also be eligible for this benefit.

3. Loyalty Program for Siblings of Current Students & PES Alumni

Benefit: 10% fee concession annually for all years of study.

Eligibility:

Siblings of Current Students & PES Alumni.
Applicable Programs: All programs of study at PES University.

4. Loyalty Program for Children of PES Alumni

Benefit: 10% fee concession annually for all years of study.

Eligibility:

Children of PES Alumni.
Applicable Programs: All programs of study at PES University.

University Highlights

Ranked #1

#1 University in Karnataka (New Universities under 5 years) by KSURF

PESU is NAAC A+ Accredited

PES University is accredited with A+ grade in NAAC, a national level accreditation body which is an autonomous institution under University Grants Commission (UGC)

Ranked #1

#1 B School in Karnataka – Times of India B School Rankings 2021

India's Most Preferred

PES is the second most preferred destination next to IIMB for B-School aspirants – Times of India

Program Outline

Bachelor of Design

Eligibility

Why Choose to Pursue a B.Des Degree?

Facilities at PESU Design

Curriculum Structure

About the B.Des Program

Design Santhe: Where Creativity Meets Entrepreneurship

Curriculum Overview

Why Design Matters?

Electives & Workshops

Assessment & Learning Methodology

Bachelor of Design (B.Des) - Empowering the Designers of the Future

Start Your Design Journey Today

Opportunities On Graduating With B.Des Degree?

Brochures

Department Design

Communication Design

Industrial Design

Interaction Design

Industrial Design

Interaction Design

Communication Design

Scholarships @ PESU

Note:

PES University Loyalty Program

University Highlights

Ranked #1

PESU is NAAC A+ Accredited

Ranked #1

India's Most Preferred

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