Program Outline

BBA in Sports Management

  • Duration: 3 Years
  • Affiliation: PES University
  • Campus: Ring Road (RR) Campus
  • Admission Test: PESSAT


50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register to PESSAT Today -

Register for PESSAT

Own The Game

The BBA in Sports Management is a one of its kind program designed for sports aspirants that are ready to take the next step in professional development. The 120 credit program takes a 360 degree approach to overall development of young sports aspirants, addressing key training and skill enhancement modules that cover everything from active sports training to sports medicine, data science, psychology, sports marketing, entrepreneurship and more.

The core objective of this program is to deliver comprehensive skills required to transform their passion for sport into a specialised career opportunity.

In our BBA Sports Management program, the Curriculum Design is carefully structured to blend fundamental business concepts with specific knowledge and skills tailored to the sports industry. Core business subjects such as accounting, finance, marketing, and management are supplemented with specialized courses focusing on sports marketing, athlete management, event planning, sports law, sports sociology, economics in sports, sports physiology, wellness and nutrition, sports journalism and facility management.

Students in BBA programs with a sports management specialization benefit from Exposure to the sports industry through internships, field trips to sports facilities, guest lectures by industry professionals, and networking opportunities. These experiences provide invaluable insights into the unique challenges and opportunities within the sports business landscape.

The Teaching-Learning process in these programs incorporates a mix of theoretical lectures, practical exercises, case studies, and industry projects, allowing students to apply business principles to real-world sports scenarios.

Assessments include presentations, content writing, reports, strategic analyses of sports organizations, and evaluations of sports event management plans. Research component becomes an integral part of the program.

Scholarships @ PESU

Merit Certificate + 50% Tuition Fee Refund for Top 5% of the Students based on their CGPA.

Merit Certificate + 40% Tuition Fee Refund for the next 20% of the Students based on their SGPA.

Merit Certificate for Students securing 7.75+ SGPA.


  1. The Scholarships/ Awards are subject to qualifying CGPA/ SGPA and other conditions as stipulated by Scholarship Committee each year.
  2. The above Scholarships/ Awards are not applicable to students in their final year of study.
  3. The student is eligible only for one award in each semester/year.

University Highlights


Ranked #1

#1 University in Karnataka (New Universities under 5 years) by KSURF


India's Most Preferred

PES is the second most preferred destination next to IIMB for B-School aspirants – Times of India


Ranked #1

#1 B School in Karnataka – Times of India B School Rankings 2021


Ranked #5

PES University ranked #5 in Outlook-ICARE India University Rankings 2020