In our BBA Sports Management program, the Curriculum Design is carefully structured to blend fundamental business concepts with specific knowledge and skills tailored to the sports industry. Core business subjects such as accounting, finance, marketing, and management are supplemented with specialized courses focusing on sports marketing, athlete management, event planning, sports law, sports sociology, economics in sports, sports physiology, wellness and nutrition, sports journalism and facility management.

Students in BBA programs with a sports management specialization benefit from Exposure to the sports industry through internships, field trips to sports facilities, guest lectures by industry professionals, and networking opportunities. These experiences provide invaluable insights into the unique challenges and opportunities within the sports business landscape.

The Teaching-Learning process in these programs incorporates a mix of theoretical lectures, practical exercises, case studies, and industry projects, allowing students to apply business principles to real-world sports scenarios.

Assessments include presentations, content writing, reports, strategic analyses of sports organizations, and evaluations of sports event management plans. Research component becomes an integral part of the program.