Niki Prasad, rising star in women's cricket
Niki Prasad, student of second semester of BBA-SM, captained the Indian team to victory in the U19 Women's T20 World Cup held in Malaysia from January 18 to February 2, 2025.
Program Outline
BBA in Sports Management
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register to PES Entrance Test Today - https://admissions.pes.edu
Register for Admissions
Own The Game
The BBA in Sports Management is a specialized undergraduate program designed for individuals aspiring to pursue a professional career in the sports industry. This 120-credit program adopts a holistic approach to the development of sports professionals, integrating academic knowledge with practical exposure across multiple domains.
The curriculum integrates active sports training with key disciplines such as Sports Analytics, Sports Nutrition, Sports Psychology, Sports Marketing, Entrepreneurship, Sports Law, Yoga, and related areas. It also includes core management subjects such as Human Resource Management, Quantitative Techniques, Financial Accounting, and Economics. The primary objective of the program is to develop industry-ready professionals equipped with the competencies required to transform their passion for sports into specialized career opportunities.
Program Components
Program Delivery
Program Design
In our BBA Sports Management program, the Curriculum Design is carefully structured to blend fundamental business concepts with specific knowledge and skills tailored to the sports industry. Core business subjects such as accounting, finance, marketing, and management are supplemented with specialized courses focusing on sports marketing, athlete management, event planning, sports law, sports sociology, economics in sports, sports physiology, wellness and nutrition, sports journalism and facility management.
Students in BBA programs with a sports management specialization benefit from Exposure to the sports industry through internships, field trips to sports facilities, guest lectures by industry professionals, and networking opportunities. These experiences provide invaluable insights into the unique challenges and opportunities within the sports business landscape.
The Teaching-Learning process in these programs incorporates a mix of theoretical lectures, practical exercises, case studies, and industry projects, allowing students to apply business principles to real-world sports scenarios.
Assessments include presentations, content writing, reports, strategic analyses of sports organizations, and evaluations of sports event management plans. Research component becomes an integral part of the program.
Student Achievement
View all student achievement
Basketball win for women’s team
PESU Basketball women’s team emerged as runners-up in the inter university collegiate Basketball tournament organized by Reva university on March 10-11, 2025.
25th National Para Swimming Championship
PES University is proud to celebrate the outstanding achievement of its MBA second-year student, Mr. Naveen Venkatesh, who showcased exceptional talent at the 25th National Para Swimming Championship held in Gachibowli, Hyderabad....
