Program Outline

BBA in Hospitality & Event Management (BBA-HEM)

  • Duration: 3 Years for General Degree
  • Affiliation: PES University
  • Campus: Ring Road (RR) Campus
  • Admission Test: PES Entrance Test

Eligibility

50% aggregate score in 10+2 or equivalent in any steam from a recognized board.

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The department of Hospitality and Event Management in PES has been successfully moulding hospitality ready students since its inception in 1994. With years of experience, a continuously updated curriculum, dedicated set of faculty, world class infrastructure, a disciplined way of life and a multi-cultural peer group we have an excellent eco-system for the holistic development of the student to a truly professional hospitality graduate.

Yet as we focus on providing education that equips the student to compete in the real world, differentiation is a great advantage. To this effect we have taken the strategic decision of adopting a new course and curriculum that gives a dual speciation of hotel and event management. Event Management which was earlier seen as a part of hotel management has evolved as a specialized profession with a tremendous scope of employment as well as enterprise.

The Bachelor of Business Administration in Hospitality and Event Management at PES University has an eclectic offering of management concepts, hospitality and event subjects and develops specialized technical competencies aligned with real time experimental learning. The program comprises of core aspects of hospitality and events in addition to soft skills, international certifications and business acumen.

Our tie-ups with reputed foreign universities gives the program an added global exposure to our students with a very strong industry network both hospitality and events, the course prepares students for the strong work ethic culture of both the disciplines which is so essential for the students to succeed.

Key Differentiators of this program at PESU

  • Only undergraduate program in the country to offer a unique combination of hospitality, events and management studies
  • Industry partnerships with leading brands facilitates specialized Internships, weekend immersions, workshops at campus and in industry, specialized topics delivered by industry veterans
  • Add-on internationally industry specific interdisciplinary certifications
  • Scholarships for exceptional students
  • Paid internships in India and abroad for deserving students

Programme Highlights

  • Continuously evolving curriculum abreast with industry wide shifts
  • Unlimited opportunities to participate in most happening global events
  • Flexible program to accommodate industry – university collaborative learning experiences
  • Paid earn-while-you-learn opportunities internationally
  • 100% placement opportunities in hospitality, event and service industry
  • Inclusive Curriculum design accommodates different levels of learners
  • MoU and partnerships with leading brands focussed towards student holistic learning and career development

Program Design& Delivery Method

  • Interdisciplinary program incorporating management studies, hospitality, events, tourism and entrepreneurship
  • Emphasis on students’ live Experiential learning
  • Evolved curriculum with focus on industry wide Digital Shift
  • Student Centric curriculum design
  • Inter University Linkages to provide global industry perspective
  • Partnerships with leading Event& Hotel brands for immersive experiences
  • Inclusive pedagogy with 33% practical, hands on learning on campus and industry

Who Should Pursue This Program?

Students who are food enthusiasts, travel enthusiasts, lifestyle and brand enthusiasts, cocktail and wine enthusiasts, culture enthusiasts, students who love to travel the world and explore various cultures and cuisines, meeting people from different geographies and ethnicities

Students who like to make a difference to peoples’ lives, who love to entertain people and solve problems for others, excel in ideating and organising activities, celebrations and events, who are great at networking and creating memorable larger than life experiences

Students who are driven by the need to serve and make people happy, who are innovative and creative, great communicators and empathetic towards other people’s needs

Students who have completed 12th standard or PUC with 50% aggregate marks

Specializations/ Domains

  • Event Management
  • Accommodation Management
  • Food & Beverage Management

Focus Areas/ Key Subjects

  • Revenue management
  • Digital marketing
  • Data Analytics for Hospitality & Events
  • Destination Marketing
  • Digital Ethics and Data Privacy
  • Leadership & Decision making
  • Start up and Entrepreneurship
  • Brand management
  • Client Servicing
  • Digital Interfaces for Events
  • Wine Studies
  • Coffee & Barista studies

Curriculum Structure

Subject Credits
Front Office 4
Housekeeping 4
Events 4
Food & Beverage Service 4
Culinary Arts 4
Communication For Hospitality & Event Professionals- 1 2
Constitution Of India & Professional Ethics 1
Total 23
Fssai Fostac Certification
Ecolab Serve Safe Certification
Subject Credits
Event Operations 4
F & B Operations 4
Housekeeping Operations 4
Front Office Operations 4
Patisserie And Confectionery 4
Digital Trends In Hospitality & Event Industry 2
Environment Studies & Life Sciences 1
Total 23
Ecolab Laundercare Certification
Adobe Photoshop/ Illustrator Certification
Subject Credits
Accounting Practices 4
Communication For Hospitality & Event Professionals- 2(english- T & Ms Office- P) 4
Event Logistics & Vendor Management 4
Managing Services 4
Creatives & Collaterals For Events 4
Advanced Excel Certification 2
Total 22
Foreign Language
Foreign Language Certification
Subject Credits
Distilled Beverages 4
Revenue Management 4
Event Management 4
Research Methodology 4
Food Culture & Sustainability 4
Special Topic (any One)
Nutrition & Dietetics 2
Guest Psychology 2
Professional Skill Development 2
Total 22
Subject Credits
Elective I – Summer Internship (8 Weeks) (any One)
Event Internship 4
Hotel Internship 4
Total 4
Subject Credits
Human Resource Management For Hospitality & Events 4
Hotel & Event Financial Management 4
Digital Marketing For Events 4
Elective Ii- Specialization– (any One Group– A1/ A2/ A3)
A1- Events
Digital Interfaces For Events 3
Client Servicing 3
Managing Sports & Celebrity Events 2
A2- Food And Beverage
Wine Studies 3
Culinary & Beverage Management 3
Barista & Coffee Studies 2
A3- Hospitality
Sustainability In The Hospitality Industry 3
Destination Marketing 3
Digital Ethics & Guest Data Privacy 2
Elective Iii – Specialization Practical (any One)
Global Cuisine Practical 2
F & B Management Practical 2
Front Office Management Practical 2
Accommodation Management Practical 2
Event Management Practical 2
Total 22
Wset Level 1 Certification
Barista Certification
Subject Credits
Elective IV– Specialization Internship (16 Weeks) (any One)
Hotel Industry 8
Events Industry 8
Total 8
EBS Certification
Subject Credits
Data Analytics For Hospitality & Events 4
Start Up & Entrepreneurship 4
Brand Management 4
Managerial Economics 4
Leadership & Decision Making 4
Crisis And Disaster Management 2
Elective – V – Practical (any One)
Event Curation & Design 3
Managing Food & Beverage 3
Managing Hospitality 3
Total 25
Cicerone Certification
Subject Credits
Elective VI (any One)
Project Work 10
Business Incubation 10
Externship 10
Strategic Management 4
Ethics & Csr For Events & Hospitality 4
Total 18
Wset Level 2 Certification
Str Chia Certification

Pedagogy

67% classroom session

Faculty led lectures, student group and individual activities, student presentations, case study analyses, peer learning, industry expert sessions

17% practical sessions in campus

Instructor led practical sessions, industry expert workshops and demonstrations, in house events and competitions

16% internship and industry immersive learning

Hotel internship in leading 5 star hotels in Bangalore, Event internship in leading Event companies in Bangalore, Specialization internships in hotels or event companies in India and abroad, weekend immersive learning opportunities with industry partners, short term internships at prestigious events to facilitate enhanced live learning

Industry/ Corporate Connect

  • MoU with Accor group
  • MoU with leading Event Management Companies
  • Partnerships with all leading hospitality and Event brands for placements, internships and industry driven academic learning
  • Partnerships with Retail brands in food and beverage as well as general for internships and placements

Extra-Curricular/ Co-Curricular Activities

  • Lifestyle Management
  • Values and ethics
  • Personality Development
  • Community Sensitization
  • Entrepreneurial
  • Improved Communication
  • Self Management
  • Domain specific clubs and activities
  • Opportunity for students to intern in FIFA 2022, Disney world, Florida, Marriott hotels, USA, PKL, IPL, Aero Show, Khelo India, Defence Expo

Placement Opportunitie & Career Assistance

The departments boasts of 100% placement of all students in varied industry domains

Intensive career guidance and placement training for all students 3rd semester onwards

Placement opportunities beyond Hospitality & events industry

Future Career Prospects after completing the Program

  • Unique nature of the HEM program makes graduates of the program eligible for excellent career opportunities in any domain within the service industry in India and abroad
  • 5 star Hotels
  • Leading Event Management companies
  • Event production companies
  • Cloud Kitchens
  • Food retail
  • Retail industry
  • Technical support for hospitality industry software companies
  • Wedding planners
  • Destination Management companies
  • Airlines
  • Airline catering
  • Facilities Management