PES University · Ring Road Campus / Electronic City Campus, Bengaluru
Two undergraduate business degrees.
One decision, made clear.
A classical management degree, and a data-first honours degree — both built at PES University. Pick a track below, or read on: every section is built to show you the difference, not hide it.
PES University · Ring Road Campus / Electronic City Campus, Bengaluru
A classical business degree.
A world of possibilities. Build broad management fluency across marketing, finance, HR, International Business, Family Business & Entrepreneurship - with the flexibility to graduate in three years (General) or continue into a fourth-year Honours track. Explore the program below and see how BBA prepares you to manage people, ideas and organisations with confidence.
PES University · Ring Road Campus, Bengaluru
A business degree powered by data.
A future shaped by insight. Build strong management foundations while developing the analytical and technological skills to transform data into informed business decisions. Discover how BBA in Business Analytics prepares you to solve business problems and lead with evidence, insight and confidence.
Track A
BBA
Bachelor of Business Administration - marketing, finance, HR, International Business, Family Business & Entrepreneurship - with the flexibility to graduate in three years (General) or continue into a fourth-year Honours track.
3 YearsBBA General
4 YearsBBA Hons
AffiliationPES University
CampusRing Road and Electronic City
Track B
BBA Analytics
A 4-year honours degree fusing business management with data science, from semester one.
4 YearsHons
AffiliationPES University
CampusRing Road
25K+Students
50+Years of excellence
#2After IIMB (TOI, 2011)
A+NAAC accredited
50+Student clubs
100+Top recruiters
Enquire
Book your seat.
BBA (Gen / Hons)
BBA (Hons)Business Analytics
01 · At a glance
The five-minute comparison.
Everything a 12th-grader actually needs to decide, before the details — read across, not down.
| BBA | BBA in Business Analytics | |
|---|---|---|
| Duration | 3 years (or 4-year Honours) | 4 years — Honours only |
| Eligibility | 50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register @ https://admissions.pes.edu/ | 50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register @ https://admissions.pes.edu/ |
| Structure | 6 semesters, +2 optional Hons semesters | 8 semesters, Honours built in from Sem 1 |
| Learning approach | Case studies, research papers, internships, projects, hackathons, conclaves, industry visits and peer learning | Data-driven business problem-solving through analytics projects, tools, visualisation and applied learning |
| Core focus | Marketing, Finance, HR, International Business, Family Business & Entrepreneurship | Business management combined with data analytics and technology-enabled decision-making |
| Signature tools | Python, R, Tableau, Power BI, Excel, JMP, Machine Learning, AI, Financial Modelling and Generative AI | Python, SQL, R, Tableau, Power BI, Machine Learning and business analytics tools |
| Best for | Students seeking broad management knowledge with the flexibility to explore different business functions and technology-led electives | Students interested in using data, analytical tools and quantitative methods to solve business problems |
| Typical roles | Marketing Manager, HR Manager, Financial Analyst, Business Consultant, Entrepreneur, Investment Banker, Business Development Executive, Process Analyst and more | Business Analyst, Data Analyst, Business Intelligence Analyst, Marketing Analyst, Financial Analyst, Analytics Consultant and more |
| Campus | Ring Road (RR) Campus, Electronic City (EC) Campus | Ring Road (RR) Campus |
02 · Overview
BBA - Program OverviewBBA - Program OverviewBBA (Hons) Business Analytics - Program Overview
BBA - Program Overview
Bachelor of Business Administration: BBA 3 year and BBA (Hons) 4-year Program is one of the best undergraduate programs available nationally. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively.
Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the university, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India).
BBA (Hons) Business Analytics - Program Overview
The BBA in Business Analytics is a 4-year undergraduate program that combines Business Management with Data Analysis, equipping students to analyse datasets, identify trends, and make data-driven decisions. PES University is ranked as the second most preferred destination for B-School aspirants after IIMB (Times of India). Graduates enjoy exceptional career prospects in fields like finance, marketing, healthcare, and technology, with high demand from leading global companies. The program prepares students to adapt and lead in today’s dynamic business environment.
The university has always been quick to embrace new technologies and education programs that will up students game in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be potential leaders and assets to the economy and the organizations where they work
03 · Program differentiators
PESU X Factors (How is our program different?)
BBA X-Factors
Analytics X-Factors
04 · Program focus
How the syllabus is weighted.
BBA — Subject Groups
BBA Analytics — Subject Groups
05 · Curriculum structure
One shared timeline, one real fork.
06 · Pedagogy & exposure · Shared across both tracks
Learning that leaves the classroom.
Faculty blend academic depth with industry experience, and every student — on either track — gets the same access to these programs.
Talks & hackathons
BTalks & ETalks
Guest lectures from professors of practice on industry trends, paired with high-energy business hackathons that reward creativity and rapid prototyping.
Founders in training
Entrepreneurship
Incubation & acceleration programs, B-Plan competitions and Startup Melas.
- Brand & HR Summits
- Fund Managers Summit
- Analytics & CMO Summits
- Family Business Conclave
Beyond the syllabus
Community & clubs
15+ curricular and co-curricular forums — Business Analytics, HR, Marketing, IB, Finance and Entrepreneurship clubs — plus CSR, DEI and industry visits.
Placement runway
Graduate outcomes
Personalised pre-placement training for every student heading into placements.
- Weekly aptitude & subject tests
- Mock interviews & GDs
- CXO & alumni networking
07 · Career prospects
Where graduates land.
BBA Career Paths
Analytics Career Paths
08 · Placement · Shared across both tracks
100+ recruiters hire from PESU.
Resume workshops, interview prep and a global alumni network back every student, regardless of track.
Frequent BBA recruiters
AirtelICICI PrudentialNiva BupaTargetBNP ParibasJumbotailPinClickLondon Stock ExchangeVollgasmany more...
Frequent Analytics recruiters
IBMDell TechnologiesTCSAccenturePwCMcKinsey & CompanyD. E. Shaw & CoGrant ThorntonMicrolandIntellipaatmany more...
09 · Financial support · Shared across both tracks
Scholarships at PESU.
50%
Prof. MRD Scholarship
Merit certificate + 50% tuition refund for the top 5% of students by CGPA.
40%
Prof. CNR Rao Scholarship
Merit certificate + 40% tuition refund for the next 20% of students by SGPA.
7.75+
Distinction Award
Merit certificate for students securing an SGPA of 7.75 or above.
Subject to qualifying CGPA/SGPA and Scholarship Committee conditions each year. Not applicable in the final year of study. One award per student per semester/year.
10 · Fee benefits · Shared across both tracks
PES University Loyalty Program.
30% Discount
PES Employees
- Children of full-time staff, 5+ years continuous employment
- All programs, all years
20% Discount
PES Institution Students
- Graduates of any PES institution or sister concern
- All programs, all years
10% Discount
Siblings & Alumni Family
- Siblings of current students & PES alumni
- All programs, all years
10% Discount
Children of Alumni
- Children of PES University alumni
- All programs, all years
11 · Recognition · Shared across both tracks
University highlights.
KSURF
#1 in Karnataka
Among new universities under 5 years old.
UGC / NAAC
A+ Accredited by NAAC
National-level accreditation by the NAAC.
Times of India, 2021
#1 B-School
Karnataka B-School Rankings.
Times of India
#2 nationally
Most preferred B-School destination after IIMB.
Applications open