Program Outline
BBA in Business Analytics (Hons)
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board.
Register for Admissions
The BBA in Business Analytics is a 4-year undergraduate program that combines Business Management with Data Analysis, equipping students to analyse datasets, identify trends, and make data-driven decisions. PES University is ranked as the second most preferred destination for B-School aspirants after IIMB (Times of India). Graduates enjoy exceptional career prospects in fields like finance, marketing, healthcare, and technology, with high demand from leading global companies. The program prepares students to adapt and lead in today’s dynamic business environment.
The university has always been quick to embrace new technologies and education programs that will up students game in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be potential leaders and assets to the economy and the organizations where they work
Program Differentiators (PESU X Factors)
Research Papers: Encourages students to author impactful research papers, blending academic rigour with industry relevance.
Case Studies: Real-world business problem analysis with practical solutions, Peer to Peer Learning approach
Exposure: Conclaves and Summits, Guest lectures, B-Talks and E-Talks, Hackathons, Studyathons, Tech competitions, Alumni Interactions, and Entrepreneurship Development Activities, Curricular and Co-Curricular Forums and Committees, Industry Visits
Mentoring: 2 one-on-one mentoring per semester
Certification: Certifications in Project Management, Design Thinking , Operations ML, Google Analytics, Advanced Excel /SPSS/JMP, Gurobi for optimization, KNIME for data mining, Apache Spark for data processing, Risk Assessment, Business Process Automation, Project Management Cloud Computing and many more
What Sets Us Apart?
Renowned Faculty:
Blend
of academic excellence and
industry experience. The faculty have a rich industrial
exposure, with highest
qualification in their respective domains and are also highly
enthusiastic towards hybrid
and new learning models which carter the needs of the
industry
Cutting-Edge
Infrastructure:
Smart classrooms and
advanced analytics labs
Pedagogy
We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.
The pedagogy prioritizes practicality and real-world application, laying a strong foundation in business and management principles. Led by dedicated faculty, the program offers diverse experiential learning opportunities to enhance students' understanding and application of business concepts.
Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.
Moreover, students engage in certification courses, real time projects, and workshops to supplement classroom learning with practical skills. The teaching methodology incorporates case studies, fostering critical thinking and problem-solving abilities.
Overall, the program provides a comprehensive teaching-learning process that emphasizes practicality and real-world experience. Through internships, industrial visits, certification courses, case studies, seminars, workshops, Application based worksheets and technology-driven aids, students are well-prepared to navigate the complexities of the business landscape.
The curriculum is meticulously designed to blend foundational business knowledge with advanced analytical skills:
| MAJORS | MINORS | Special Topics(Optional) |
|---|---|---|
| Excel Modelling | Marketing | Financial Modelling |
| Six Sigma for Business Excellence | Finance | Commodity Market trading |
| Cloud Computing | Human Resource Management | Econometrics |
| ML with Python | International Business | EXIM Management |
| Statistics with R | Family Business & Entrepreneurship | Six Sigma |
| Python Programming | Crypto and Block Chain | |
| SQL | Excel Models | |
| SAS and Tableau | Supply Chain Analytics | |
| ML with R | Leadership | |
| Machine Learning & AI | Health Analytics | |
| Social Media Analytics | Actuarial Science | |
| Natural Language Processing | Design Thinking | |
| Big Data Analytics | ||
| Marketing Analytics | ||
| HR Analytics | ||
| Financial Analytics | ||
| Data Analytics and Google Analytics | ||
| Supply Chain Analytics |
Exposure
BTalks & ETalks
The BBA program provides an immersive learning environment through various exposure avenues. Guest lectures by professors of practice offer valuable insights into industry trends and real-world practices, in the form of B talks and E talks.
Business Hackathons
Encourage innovation and problem-solving, fostering practical skills essential for career skills. It's a high-energy environment that encourages creativity, teamwork, and rapid prototyping and prioritize the application of technology to solve real-world business challenges.
Entrepreneurship Development
Activities nurture students' entrepreneurial spirit and equip them with the knowledge and skills to embark on business ventures, through our Incubation and Acceleration Programs through Alumni interactions and networking sessions, Family Business conclaves, B Plan Competitions, start up melas, Incubation centers.
Conclaves & Summits
Conclaves & Summits serve as platforms for dialogue and collaboration, fostering intellectual exchange and professional growth. Our prominent summits were:
Community Outreach
Programs like CSR activities, DEI Initiatives Social Internship Programs, Service-learning approach Club communities and studyathons promote collaborative learning and skill enhancement outside the classroom, encouraging holistic development among students.
Clubs Activities
Student Forums and Activities: Department have 15 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell , and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama are led and run by students who are passionate about the domains, and frequent events are organised, as we believe in students holistic development.
Industry Visits/ Chamber /Conference/CII Visits.
Our students are exposed to Industry visits that provide them with real-world exposure to business operations, bridging the gap between theoretical learning and practical application that enhance understanding of industry standards, professional practices, and career opportunities.
Graduate Outcome
Personalised Pre-Placement Training for all students in the following modules for students opting for placements:
Placement Opportunities & Career Assistance
PES University boasts an exceptional placement record, with graduates placed in top companies offering competitive packages. Our dedicated placement cell ensures students are industry-ready with resume-building workshops, interview preparation sessions, and access to a strong alumni network. Recent placements highlight opportunities with global giants in technology, finance, and consulting sectors.
Extensive placement training and career counselling to ensure industry readiness. Top recruiters include: Deloitte, Capgemini, HSBC, Altair, Visionet Systems, IBM, Accenture, Wipro, And many more...
Career Prospects
Curriculum Structure
| Sl. No. | Course Title |
|---|---|
| 1 | Environmental Studies & Life Sciences |
| 2 | Financial Accounting |
| 3 | Data and Decisions-I & Excel |
| 4 | Mathematics for Data Science-1 |
| 5 | Marketing Management |
| 6 | Spread sheet Modelling for Business |
| Sl. No. | Course Title |
|---|---|
| 1 | Economics for Managers |
| 2 | International Business |
| 3 | Data and Decisions-II & Excel |
| 4 | Mathematics for Data Science-II |
| 5 | Human Resource Management |
| 6 | Constitutional Law, Cyber Law, IP Law and Professional Ethics |
| Sl. No. | Course Title |
|---|---|
| 1 | Operations Research for Managers |
| 2 | Business Research Methods |
| 3 | SQL (Structured Query Language) |
| 4 | R for Business |
| 5 | Essentials & Innovative Entrepreneurship-I |
| 6 | Social Internship |
| Choice of any one Elective | |
| 7 | Sales & Distribution Management |
| 8 | Cost Accounting |
| 9 | Managing Disruptive Technology |
| 10 | Global Business Environment |
| Sl. No. | Course Title |
|---|---|
| 1 | Supply Chain Analytics |
| 2 | Python Programming for Managers |
| 3 | SAS and Tableau |
| 4 | Production & Operations Management |
| 5 | Corporate Communication (Special Topic) |
| 6 | Essentials of Innovation Entrepreneurship-II |
| Choice of any one Elective | |
| 7 | Digital and Social Media Marketing |
| 8 | Management Accounting |
| 9 | Organizational Change and Development |
| 10 | Mergers and Acquisition |
| Course Title – 5th Sem | |
|---|---|
| 1 | Corporate Internship |
| 2 | Marketing Analytics |
| 3 | Machine Learning and Artificial Intelligence |
| 4 | HR Analytics |
| Choice of any one Elective | |
| 5 | Integrated Marketing Communication |
| 6 | Retail Management |
| 7 | Derivatives and Risk Management |
| 8 | Foreign Exchange Management |
| 9 | Industrial Relation and Legal Aspects |
| 10 | Compensation and Reward Management |
| 11 | EXIM Procedure and Documentation |
| Sl. No. | Course Title |
|---|---|
| 1 | Digital Design and Media Management |
| 2 | Natural Language Processing |
| 3 | Big Data Analytics |
| 4 | Social Media Analytics |
| 5 | Capstone Project |
| Sl. No. | Course Title |
|---|---|
| 1 | Data Engineering & Generative AI |
| 2 | Information Security & Data Privacy |
| 3 | Prompt Engineering |
| 4 | Cloud Computing |
| 5 | Financial Analytics |
| 6 | Environmental Studies & Life Sciences |
| Sl. No. | Course Title |
|---|---|
| 1 | Dissertation |
