Program Outline
BBA in Business Analytics (Hons)
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board.
Register for Admissions
The BBA in Business Analytics is a 4-year undergraduate program that combines Business Management with Data Analysis, equipping students to analyse datasets, identify trends, and make data-driven decisions. PES University is ranked as the second most preferred destination for B-School aspirants after IIMB (Times of India). Graduates enjoy exceptional career prospects in fields like finance, marketing, healthcare, and technology, with high demand from leading global companies. The program prepares students to adapt and lead in today’s dynamic business environment.
The university has always been quick to embrace new technologies and education programs that will up students game in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be potential leaders and assets to the economy and the organizations where they work
Program Differentiators (PESU X Factors)
Research Papers: Encourages students to author impactful research papers, blending academic rigour with industry relevance.
Case Studies: Real-world business problem analysis with practical solutions, Peer to Peer Learning approach
Exposure: Conclaves and Summits, Guest lectures, B-Talks and E-Talks, Hackathons, Studyathons, Tech competitions, Alumni Interactions, and Entrepreneurship Development Activities, Curricular and Co-Curricular Forums and Committees, Industry Visits
Mentoring: 2 one-on-one mentoring per semester
Certification: Certifications in Project Management, Design Thinking , Operations ML, Google Analytics, Advanced Excel /SPSS/JMP, Gurobi for optimization, KNIME for data mining, Apache Spark for data processing, Risk Assessment, Business Process Automation, Project Management Cloud Computing and many more
Where Business Meets Data, AI & Innovation
The BBA in Business Analytics at PES University is a future-ready undergraduate programme that brings together Business Management, Data Analytics, Artificial Intelligence and emerging technologies. Designed for students who want to understand both how businesses work and how data can transform business decisions, the programme develops analytical thinkers, problem-solvers and future business leaders.
Students learn to move from data to insights, insights to decisions and decisions to impact. With a strong foundation in business management and progressive exposure to analytics and technology, students develop the confidence to solve real-world business problems and thrive in a rapidly evolving digital economy.
A Curriculum Built for the Future
Our curriculum evolves with the changing needs of business and industry. Students build a strong foundation in Business Management, Statistics, Mathematics for Data Science, Data & Decisions, Operations Research, Project Management and Business Research, before progressing into advanced analytics and technology-led learning.
Students gain hands-on expertise in:
Python | SQL | R | Excel | Power BI | Tableau | Cloud Computing | Machine Learning |
Artificial Intelligence | Generative AI | NLP | Big Data | Data Engineering | Agentic AI
The programme also enables students to apply analytics across
key business domains:
Marketing Analytics | Financial Analytics | HR Analytics | Supply Chain Analytics |
International Business | Business Intelligence | Data Visualisation | Predictive
Analytics
Business Analytics Across Every Function
Analytics is no longer confined to a single department—it is transforming every aspect of business. Our students are prepared to apply data and technology across Finance, Marketing, Human Resources, Operations, Supply Chain, Strategy, Consulting and Entrepreneurship.
This multidisciplinary approach gives students the unique ability to speak the language of both business and technology.
Industry-Ready by Design
From internships and industry interactions to live projects and business challenges, students gain continuous exposure to the realities of the workplace. The programme develops not only technical skills but also communication, leadership, critical thinking, problem-solving, teamwork and decision-making.
Why BBA in Business Analytics at PES University?
With a legacy of 50+ years of education, innovation and excellence, PES University continues to embrace emerging technologies and evolving industry needs. From Perseverance, Excellence and Service to AI, analytics and next-generation business education, the University provides students with an ecosystem to learn, experiment and lead.
The programme prepares students for diverse careers such
as:
Business Analyst | Data Analyst | Business Intelligence Analyst | Marketing Analyst |
Financial Analyst | HR Analytics Professional | Analytics Consultant | Data & AI
Professional | Strategy Analyst | Product Analyst
Learn. Apply. Analyse. Innovate.
At PES University, learning extends well beyond the classroom. Students engage in real-world case studies, live business projects, internships, research projects, hackathons, industry visits, conclaves, B-Talks, guest lectures and experiential learning initiatives.
Through our progressive learning approach, students learn to:
What Sets Us Apart?
Renowned Faculty:
Blend
of academic excellence and
industry experience. The faculty have a rich industrial
exposure, with highest
qualification in their respective domains and are also highly
enthusiastic towards hybrid
and new learning models which carter the needs of the
industry
Cutting-Edge
Infrastructure:
Smart classrooms and
advanced analytics labs
Pedagogy
We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.
The pedagogy prioritizes practicality and real-world application, laying a strong foundation in business and management principles. Led by dedicated faculty, the program offers diverse experiential learning opportunities to enhance students' understanding and application of business concepts.
Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.
Moreover, students engage in certification courses, real time projects, and workshops to supplement classroom learning with practical skills. The teaching methodology incorporates case studies, fostering critical thinking and problem-solving abilities.
Overall, the program provides a comprehensive teaching-learning process that emphasizes practicality and real-world experience. Through internships, industrial visits, certification courses, case studies, seminars, workshops, Application based worksheets and technology-driven aids, students are well-prepared to navigate the complexities of the business landscape.
The curriculum is meticulously designed to blend foundational business knowledge with advanced analytical skills:
| MAJORS | MINORS | Special Topics(Optional) |
|---|---|---|
| Excel Modelling | Marketing | Financial Modelling |
| Six Sigma for Business Excellence | Finance | Commodity Market trading |
| Cloud Computing | Human Resource Management | Econometrics |
| ML with Python | International Business | EXIM Management |
| Statistics with R | Family Business & Entrepreneurship | Six Sigma |
| Python Programming | Crypto and Block Chain | |
| SQL | Excel Models | |
| SAS and Tableau | Supply Chain Analytics | |
| ML with R | Leadership | |
| Machine Learning & AI | Health Analytics | |
| Social Media Analytics | Actuarial Science | |
| Natural Language Processing | Design Thinking | |
| Big Data Analytics | ||
| Marketing Analytics | ||
| HR Analytics | ||
| Financial Analytics | ||
| Data Analytics and Google Analytics | ||
| Supply Chain Analytics |
Exposure
BTalks & ETalks
The BBA program provides an immersive learning environment through various exposure avenues. Guest lectures by professors of practice offer valuable insights into industry trends and real-world practices, in the form of B talks and E talks.
Business Hackathons
Encourage innovation and problem-solving, fostering practical skills essential for career skills. It's a high-energy environment that encourages creativity, teamwork, and rapid prototyping and prioritize the application of technology to solve real-world business challenges.
Entrepreneurship Development
Activities nurture students' entrepreneurial spirit and equip them with the knowledge and skills to embark on business ventures, through our Incubation and Acceleration Programs through Alumni interactions and networking sessions, Family Business conclaves, B Plan Competitions, start up melas, Incubation centers.
Conclaves & Summits
Conclaves & Summits serve as platforms for dialogue and collaboration, fostering intellectual exchange and professional growth. Our prominent summits were:
Community Outreach
Programs like CSR activities, DEI Initiatives Social Internship Programs, Service-learning approach Club communities and studyathons promote collaborative learning and skill enhancement outside the classroom, encouraging holistic development among students.
Clubs Activities
Student Forums and Activities: Department have 15 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell , and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama are led and run by students who are passionate about the domains, and frequent events are organised, as we believe in students holistic development.
Industry Visits/ Chamber /Conference/CII Visits.
Our students are exposed to Industry visits that provide them with real-world exposure to business operations, bridging the gap between theoretical learning and practical application that enhance understanding of industry standards, professional practices, and career opportunities.
Graduate Outcome
Personalised Pre-Placement Training for all students in the following modules for students opting for placements:
Placement Opportunities & Career Assistance
PES University boasts an exceptional placement record, with graduates placed in top companies offering competitive packages. Our dedicated placement cell ensures students are industry-ready with resume-building workshops, interview preparation sessions, and access to a strong alumni network. Recent placements highlight opportunities with global giants in technology, finance, and consulting sectors.
Extensive placement training and career counselling to ensure industry readiness. Top recruiters include: Deloitte, Capgemini, HSBC, Altair, Visionet Systems, IBM, Accenture, Wipro, And many more...
Career Prospects
Curriculum Structure
| Sl. No. | Course Title |
|---|---|
| 1 | Environmental Studies & Life Sciences |
| 2 | Financial Accounting |
| 3 | Data and Decisions-I |
| 4 | Marketing Management |
| 5 | Mathematics for Data Science-1 |
| 6 | Spread sheet Modelling |
| Sl. No. | Course Title |
|---|---|
| 1 | Data and Decisions-II |
| 2 | Human Resource Management |
| 3 | Design Thinking & Innovation Management |
| 4 | Mathematics for Data Science-II |
| 5 | Economics for Managers |
| 6 | Constitutional Law, Cyber Law, IP Law and Professional Ethics |
| Sl. No. | Course Title |
|---|---|
| 1 | Operations Research for Managers |
| 2 | Essentials & Innovative Entrepreneurship-I |
| 3 | MySQL (Structured Query Language) |
| 4 | R for Business |
| 5 | Sustainability, ESG & Climate Business |
| 6 | Social Internship |
| 7 | Sales and Distribution Management |
| 8 | Cost Accounting |
| 9 | Managing Disruptive Technology in Talent Acquisition |
| 10 | Global Business Environment |
| Sl. No. | Course Title |
|---|---|
| 1 | Supply Chain Analytics |
| 2 | Python for Managers |
| 3 | SAS with Power BI |
| 4 | Business Research Methods |
| 5 | Corporate Communication |
| 6 | Essentials & Innovative Entrepreneurship-II |
| 7 | Digital & Social Media Marketing |
| 8 | Management Accounting |
| 9 | Organizational Change & Development |
| 10 | Mergers & Acquisitions |
| 11 | Certification Course in Tableau |
| Course Title – 5th Sem | |
|---|---|
| 1 | Big Data Analytics |
| 2 | Machine Learning and Artificial Intelligence |
| 3 | Natural Language Processing |
| 4 | Corporate Internship |
| Choice of any one Elective | |
| 5 | Integrated Marketing Communication |
| 6 | Retail Management |
| 7 | Derivatives and Risk Management |
| 8 | Foreign Exchange Management |
| 9 | Industrial Relation and Legal Aspects |
| 10 | Compensation and Reward Management |
| 11 | EXIM Procedure and Documentation |
| Sl. No. | Course Title |
|---|---|
| 1 | HR Analytics |
| 2 | Marketing & Social Media Analytics |
| 3 | Information Security & Data Privacy |
| 4 | Data Engineering & Generative AI |
| 5 | Financial Analytics |
| 6 | Quantum Computing |
| 7 | Certification Course in Prompt Engineering |
| Sl. No. | Course Title |
|---|---|
| 1 | Cloud Computing |
| 2 | Agentic AI |
| 3 | Capstone Project |
| Sl. No. | Course Title |
|---|---|
| 1 | Dissertation |
