- The BBA pedagogy prioritizes practicality and real-world application, laying a strong foundation in business and management principles. Led by dedicated faculty, the program offers diverse experiential learning opportunities to enhance students' understanding and application of business concepts.
- Internships, Summer Courses and Projects form a crucial component, providing hands-on experience during summers vacations. These internships offer invaluable exposure to professional environments. Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.
Program Outline
BBA in Business Analytics (Hons)
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board.
Register for Admissions
BBA in Business Analytics is an undergraduate four-year degree program that combines the fields of Business Management and Data Analysis. It equips students with the skills necessary to analyze large datasets, identify patterns and trends, and use that information to make informed business decisions. Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the University, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India). PES University is ranked fifth in the Outlook-ICARE India University Rankings 2020 and is the only University in Karnataka to rank in the top 30.
BBA Business Analytics graduates have an elaborate scope in India as well as overseas. This field has transformed the global business scenario beyond recognition with most of the business organizations incorporating business analytics in their daily operations. This has led to an ever-increasing demand for BBA Business Analytics graduates in the global market. Several national, multi-national, and e-commerce companies are hiring these graduates offering them high packages and other job benefits. By completing a BBA in Business Analytics, graduates are well-prepared to enter a wide range of industries that rely on data-driven decision-making, including finance, marketing, healthcare, and technology.
The university has always been quick to embrace new technologies and education programs that will up students’ game in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be potential leaders and assets to the economy and the organizations where they work
Why Business Analytics from PES
PES University has grown from 40 to now over 18,000 students in 49 years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service. The university has always been quick to embrace new technologies and education programs that will keep students up to date in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be true leaders.
Programme Highlights
Top Career Avenues to explore after BBA in Business Analytics
What happens once you qualify as a data analyst? What is the typical career path you can expect to follow?
The field of Business Analytics offers multiple job profiles for aspirants to explore. Being a BBA Business Analytics graduate you can either continue with your academics and seek higher education or seek jobs based on your qualification, inclination, preferred area, etc. Following are the top career avenues to explore after completing a BBA in Business Analytics degree.
Specializations/ Domains
Our BBA(Business Analytics) Program offers a wide range of Management domain specializations apart from the Main specialization
Focus Areas/ Key Subjects (Specialization wise)
In our BBA Business Analytics program, the Curriculum Structure is meticulously designed to combine foundational business knowledge with advanced analytical skills tailored to meet the demands of data-driven decision-making in modern enterprises. Core business subjects such as Economics, accounting, finance, marketing, and management are integrated with specialized courses focusing on statistical analysis, data mining, predictive modeling, and data visualization techniques.
Moreover, students benefit from Exposure to the latest trends and technologies in the field of business analytics through guest lectures, workshops, and industry partnerships. Guest Talks are delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.
The Teaching-Learning process in this program typically involves a mix of theoretical instruction, hands-on analytical exercises using relevant software tools, case studies, and industry projects. Research component becomes an integral part of the program.
Assessments within this program includes analysing real-world datasets, creating data-driven business reports, developing predictive models, and presenting findings to stakeholders. Students also have opportunities to work with industry partners on projects that address actual business challenges, providing them with practical experience and industry exposure.
Curriculum Design
Minor Specialization (Management)
Special Topics
Assessments
The department employs a continuous evaluation system to support students’ learning journey. 50% of the marks are derived from internal assessments, while the remaining 50% are from end-semester evaluations. Students undergo two internal assessments each semester, along with other components such as research projects, case studies, and worksheets.
This diverse approach ensures students’ comprehension of course material and their ability to apply concepts to real-world scenarios. The system encourages active engagement and gives students regular feedback on their progress. The department ensures comprehensive evaluation by combining internal and end-semester assessments while promoting continuous learning and growth among students.
Exposure
The BBA program provides an immersive learning environment through various exposure avenues. Guest lectures by professors of practice offer invaluable insights into industry trends and real-world practices, in the form of B talks and E talks. Business hackathons encourage innovation and problem-solving, fostering practical skills essential for career skills.
A business hackathon is an intensive event where teams of individuals collaborate to develop innovative solutions to specific business problems within a limited timeframe. It's a high-energy environment that encourages creativity, teamwork, and rapid prototyping and prioritize the application of technology to solve real-world business challenges.
Training & Workshops
CII training was a 3-day event filled with learnings and practical experiences of Industrial and Vocational skills. The CII training program was a professional course designed to equip the students with skills required to enter different industries. The life experiences which was shared by the speakers was a highlight as it gave a peek into what to be expected in a professional space
Industry Visits
A visit to NTTF campus in Peenya, Bangalore was organized as part of the CII training program. Students of NTTF were seen doing filing work on their work pieces, the students had an opportunity to interact with the participants of the training program. Machines shown were, Milling Machine, Turning machines, Lathe Machine, plastic mould press. Different 3D printers along with an explanation of how they work was shown to the participants
An industry visit was organized to Volvo Construction Equipment plant located in Peenya, Bangalore. The students were taken to production facility of the plant. The plant specializes in production of crawler excavators, soil compactors and asphalt pavers. Students got an opportunity to see how the delivery bay works. Assembly line of a crawler excavator was in focus here, all the steps of production were shown.
Studyathons
Studyathons are subject specific, students can develop the skills, knowledge, and mindset necessary to succeed in the subject area
What sets us apart?
Our Unique Selling Proportion
Experiential learning: PES Believes in experimental learning and we train our students to embrace the ever changing corporate and business environment with lots of workshops, business scenario stimulations, The Analytics Summit hosted by PES University on September 11 and 12, 2024, marked a significant milestone in bridging the gap between academic learning and industry requirements in the field of data analytics.
The summit brought together a distinguished panel of industry experts who shared their insights and experiences, providing students with a comprehensive overview of the current state and future prospects of data analytics across various sectors. This diverse representation ensured a multifaceted perspective on the analytics landscape.
Zishan Ansari, Credit Risk Manager at HSBC,Navin Krishnakumar, AVP of Business Technology and Analytics at Siemens,Navin Manaswi (CEO of WoWExp) ,Ravi Ranjan (AI/ML Senior Manager at Accenture),Barun Kumar De (Principal Data Scientist at Bosch) ,SV Varadarajan (Director of Analytics CoE at Indeed.com) ,Sudarshan KL, CAGR at Quantzig,Premjith Alampilly, COO - Gritstone Technologies, Manisha Banthia, VP - Data and Analytics – Fiserv,,Vishal Bhatia, Chief Digital Officer - Canara Bank,Jatin Srivastava, VP – Quantzig,Raktim Singh, Senior Industry Principal, Digital & Wealth Banking - Infosys Finacle, Debaprattima Acharya Vice President - Citi India,Jyotirmoy Dutta (CDPG), FSID, Bangalore, Bhagaban Khatai Senior Director Data & Analytics - Visionet Systems Inc, Badarinath Ambati VP - Software Development – Altair, Laxminarayanan G Global Head of Automation & Transformation – CYIENT, Rakesh Verma Global Head - C5i Ex Wipro, Vishwa Nath Jha Founder, CEO Saarthi.ai, Krishnaswamy Subbarao Vice President – leads the Product Management for the Finacle suite of products Infosys , Hariharan Iyer Cyber Security Leader, APAC - Vice President – Fiserv, Shiva Prakash AI & Data Science Consultant, Nagaraj Kulkarni Founder & CEO of Compegence.
Curriculum Structure
| Course Title |
|---|
| Mathematics for Data Science-1 |
| Fundamentals of Financial Accounting |
| Principles & Practices of Management |
| Organizational Behaviour |
| Fundamentals of Marketing Management |
| Business Communication – I (Special Topic) |
| Course Title |
|---|
| Mathematics for Data Science-II |
| Managerial Economics |
| Human Resource Management |
| Principles of Financial Management |
| Quantitative Techniques |
| Business Communication – II (Special Topic) |
| Constitution of India and Professional Ethics |
| Course Title |
|---|
| Operations Research for Managers |
| Business Research Methods |
| Statistics with R for Managers |
| Python |
| Business Communication – III (Special Topic) |
| Social Internship |
| Sales and Distribution Management |
| Cost Accounting |
| Managing Disruptive Technology in Talent Acquisition |
| Global Business Environment |
| Consumer Buying Behavior |
| Course Title |
|---|
| Direct & Indirect Taxation |
| Indian Philosophy & Management |
| SQL with Lab |
| SAS and Tableau with Lab |
| Business Communication – IV (Special Topic) |
| Marketing Research |
| Management Accounting |
| Competency Mapping and Performance Management |
| Mergers and acquisition |
| OCD - Organizational Change and Development |
| Course Title |
|---|
| Corporate Internship |
| Project Management |
| Machine Learning and Artificial Intelligence with Lab |
| Social Media Analytics with Lab |
| Integrated Marketing communication |
| Foreign Exchange Management |
| Compensation and Reward Management |
| EXIM Procedure and Documentation |
| Industrial Relation and Legal Aspects |
| Environmental Studies |
| Course Title |
|---|
| Natural Language Processing |
| Big Data Analytics |
| Project Work |
| Course Title |
|---|
| E commerce |
| Digital Transformation Strategy |
| Project Major |
| Computer Vision |
| Subject |
|---|
| Dissertation – Project Work |
| B2BMarketing |
Campus Life
Campus life is a gift and a joy for students, its where the students leave a part of themselves here, and we at PES acknowledge that, the entire campus is WIFI enabled, with food outlets, and it’s not an average vast campus, the campus is more in lines with art, and latest technology, the structures in the campus replicates the corporates and business environments, the classes are tech enabled, in short, vast campus with greenery, tech and happenings
Mentoring and Academic & Corporate Connect
Mentor mentee process is a valuable opportunity for students to learn from experienced individuals, gain guidance, and develop important skills. Mentors assist students in developing skills such as communication, problem-solving, critical thinking, and leadership. They help students build confidence and self-esteem by providing encouragement and support
Diverse Job Opportunities in India and Abroad
Why is Business Analytics a Good Career Option?
Student Forums & Activities
Department of BBA have 15 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell, and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama are led and run by students who are passionate about the domains , and frequent events are organised, as we believe in students holistic development.
Skill Development Workshops
Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Transfer Pricing, Digital Marketing, AI and ML, Soft skills to embrace students with the technological environment and also a special subject Business communication is inculcated to train the students with respect to the communication models of Business environment and personality development.
Key Differentiators
Pedagogy
We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.
Future Career Prospects
Aspirants can choose from a variety of career profiles in the discipline of Business Analytics. As a BBA Business Analytics graduate, you have the option of continuing your study or looking for work based on your qualifications, interests, and desired area. The top career paths to pursue after earning a BBA in Business Analytics are listed below.
