- Industrial Exposure: Industrial interface through guest lectures are conducted to develop corporate skills in the student. Students further get exposure to thought leadership and management skills by means of these activities in their BBA course.
- Induction and Orientation: To help the students settle into the BBA course, induction and orientation is conducted to familiarize students with the subject and the campus as they come from varied backgrounds.
Program Outline
BBA in Business Analytics (Hons)
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board.
Register for Admissions
Bachelor of Business administration BBA (Business Analytics) Hons 4-year Program is one of the best undergraduate programs available. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively. BBA Business Analytics graduates have a wide range of opportunities in India and abroad. This field has completely revolutionized the global business landscape, with most businesses incorporating business analytics into their everyday operations. As a result, there is a growing need for BBA Business Analytics graduates around the world. Several national, multi-national, and e-commerce businesses are hiring these graduates, and they are offering them competitive salaries and other advantages.
BBA in Business Analytics at PES University is in collaboration Institute of Analytics (IoA), UK. The Institute of Analytics is the Professional Body for Analytics and Data Science Professionals in UK and International. The Institute of Analytics provides members with the opportunity to network with other professionals in the industry, to learn about career development opportunities, to share knowledge and expertise, to access Continuous Professional Development programmes and to carry the official designation of Membership. IoA - Institute of Analytics in the British Version of Analytics Institute, Ireland ; having a vision of being a Global Body for Analytics.
Why Business Analytics from PES
PES University has grown from 40 to now over 18,000 students in 49 years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service. The university has always been quick to embrace new technologies and education programs that will keep students up to date in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be true leaders. Our BBA in Business Analytics is in collaboration Institute of Analytics IoA, UK
The Institute of Analytics (IoA) is the Professional Body for Analytics and Data Science Professionals in UK and International. IoA is a not-for-profit organization that exists to promote greater awareness, understanding and innovation in Analytics. IoA is fully supported in their mission by leading organizations in the sector. The Institute of Analytics provides members with the opportunity to network with other professionals in the industry, to learn about career development opportunities, to share knowledge and expertise, to access Continuous Professional Development programmes and to carry the official designation of Membership. IoA - Institute of Analytics in the British Version of Analytics Institute, Ireland; having a vision of being a Global Body for Analytics.
Programme Highlights
Top Career Avenues to explore after BBA in Business Analytics
What happens once you qualify as a data analyst? What is the typical career path you can expect to follow?
The field of Business Analytics offers multiple job profiles for aspirants to explore. Being a BBA Business Analytics graduate you can either continue with your academics and seek higher education or seek jobs based on your qualification, inclination, preferred area, etc. Following are the top career avenues to explore after completing a BBA in Business Analytics degree.
Specializations/ Domains
Our BBA(Business Analytics) Program offers a wide range of Management domain specializations apart from the Main specialization
Focus Areas/ Key Subjects (Specialization wise)
In our BBA Business Analytics program, the Curriculum Structure is meticulously designed to combine foundational business knowledge with advanced analytical skills tailored to meet the demands of data-driven decision-making in modern enterprises. Core business subjects such as Economics, accounting, finance, marketing, and management are integrated with specialized courses focusing on statistical analysis, data mining, predictive modeling, and data visualization techniques.
Moreover, students benefit from Exposure to the latest trends and technologies in the field of business analytics through guest lectures, workshops, and industry partnerships. Guest Talks are delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.
The Teaching-Learning process in this program typically involves a mix of theoretical instruction, hands-on analytical exercises using relevant software tools, case studies, and industry projects. Research component becomes an integral part of the program.
Assessments within this program includes analysing real-world datasets, creating data-driven business reports, developing predictive models, and presenting findings to stakeholders. Students also have opportunities to work with industry partners on projects that address actual business challenges, providing them with practical experience and industry exposure.
Curriculum Structure
| Course Title |
|---|
| Mathematics for Data Science-1 |
| Fundamentals of Financial Accounting |
| Principles & Practices of Management |
| Organizational Behaviour |
| Fundamentals of Marketing Management |
| Business Communication – I (Special Topic) |
| Course Title |
|---|
| Mathematics for Data Science-II |
| Managerial Economics |
| Human Resource Management |
| Principles of Financial Management |
| Quantitative Techniques |
| Business Communication – II (Special Topic) |
| Constitution of India and Professional Ethics |
| Course Title |
|---|
| Operations Research for Managers |
| Business Research Methods |
| Statistics with R for Managers |
| Python |
| Business Communication – III (Special Topic) |
| Social Internship |
| Sales and Distribution Management |
| Cost Accounting |
| Managing Disruptive Technology in Talent Acquisition |
| Global Business Environment |
| Consumer Buying Behavior |
| Course Title |
|---|
| Direct & Indirect Taxation |
| Indian Philosophy & Management |
| SQL with Lab |
| SAS and Tableau with Lab |
| Business Communication – IV (Special Topic) |
| Marketing Research |
| Management Accounting |
| Competency Mapping and Performance Management |
| Mergers and acquisition |
| OCD - Organizational Change and Development |
| Course Title |
|---|
| Corporate Internship |
| Project Management |
| Machine Learning and Artificial Intelligence with Lab |
| Social Media Analytics with Lab |
| Integrated Marketing communication |
| Foreign Exchange Management |
| Compensation and Reward Management |
| EXIM Procedure and Documentation |
| Industrial Relation and Legal Aspects |
| Environmental Studies |
| Course Title |
|---|
| Natural Language Processing |
| Big Data Analytics |
| Project Work |
| Course Title |
|---|
| E commerce |
| Digital Transformation Strategy |
| Project Major |
| Computer Vision |
| Subject |
|---|
| Dissertation – Project Work |
| B2BMarketing |
Why is Business Analytics a Good Career Option?
Key Differentiators
Pedagogy
Teaching Methodology: Goes far beyond the chalk and the talk, with case studies, student seminars and technology driven aids to nurture self-confidence, people management skills and analytical reasoning.
Future Career Prospects
Aspirants can choose from a variety of career profiles in the discipline of Business Analytics. As a BBA Business Analytics graduate, you have the option of continuing your study or looking for work based on your qualifications, interests, and desired area. The top career paths to pursue after earning a BBA in Business Analytics are listed below.
