Program Outline

BBA in Business Analytics (Hons)

  • Duration: 4 Years (8 semesters)
  • Affiliation: PES University
  • Campus: Ring Road Campus
  • Admission Test: PES Entrance Test

Eligibility

50% aggregate score in 10+2 or equivalent in any stream from a recognized board.

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Bachelor of Business administration BBA (Business Analytics) Hons 4-year Program is one of the best undergraduate programs available. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively. BBA Business Analytics graduates have a wide range of opportunities in India and abroad. This field has completely revolutionized the global business landscape, with most businesses incorporating business analytics into their everyday operations. As a result, there is a growing need for BBA Business Analytics graduates around the world. Several national, multi-national, and e-commerce businesses are hiring these graduates, and they are offering them competitive salaries and other advantages.

Why Business Analytics from PES

PES University has grown from 40 to now over 18,000 students in 49 years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service. The university has always been quick to embrace new technologies and education programs that will keep students up to date in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be true leaders.

Programme Highlights

  • The program is designed to meet a growing need for graduates with a sound education in business and the specialist skills to help organizations understand their customers, forecast future demand and use big data to make effective decisions.
  • Students will learn to use industry-standard analytics software and develop the mathematical skills required to gain insights from a range of data sources, including the internet and social media data.
  • The learning will be infused with the expertise of PESU research-focused academics, while input from industry ensures the course content meets today’s business needs.

Top Career Avenues to explore after BBA in Business Analytics

What happens once you qualify as a data analyst? What is the typical career path you can expect to follow?

The field of Business Analytics offers multiple job profiles for aspirants to explore. Being a BBA Business Analytics graduate you can either continue with your academics and seek higher education or seek jobs based on your qualification, inclination, preferred area, etc. Following are the top career avenues to explore after completing a BBA in Business Analytics degree.

Specializations/ Domains

Our BBA(Business Analytics) Program offers a wide range of Management domain specializations apart from the Main specialization

  • Marketing
  • Human Resources
  • International Business
  • Family Business Entrepreneurship
  • Finance

Focus Areas/ Key Subjects (Specialization wise)

  • Statistics with R
  • Python Programming
  • SQL
  • SaS and Tableau
  • Machine Learning & AI
  • Social Media Analytics
  • Natural Language Processing
  • Big Data Analytics

In our BBA Business Analytics program, the Curriculum Structure is meticulously designed to combine foundational business knowledge with advanced analytical skills tailored to meet the demands of data-driven decision-making in modern enterprises. Core business subjects such as Economics, accounting, finance, marketing, and management are integrated with specialized courses focusing on statistical analysis, data mining, predictive modeling, and data visualization techniques.

Moreover, students benefit from Exposure to the latest trends and technologies in the field of business analytics through guest lectures, workshops, and industry partnerships. Guest Talks are delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.

The Teaching-Learning process in this program typically involves a mix of theoretical instruction, hands-on analytical exercises using relevant software tools, case studies, and industry projects. Research component becomes an integral part of the program.

Assessments within this program includes analysing real-world datasets, creating data-driven business reports, developing predictive models, and presenting findings to stakeholders. Students also have opportunities to work with industry partners on projects that address actual business challenges, providing them with practical experience and industry exposure.

Curriculum Structure

Course Title
Mathematics for Data Science-1
Fundamentals of Financial Accounting
Principles & Practices of Management
Organizational Behaviour
Fundamentals of Marketing Management
Business Communication – I (Special Topic)
Course Title
Mathematics for Data Science-II
Managerial Economics
Human Resource Management
Principles of Financial Management
Quantitative Techniques
Business Communication – II (Special Topic)
Constitution of India and   Professional Ethics
Course Title
Operations Research for Managers
Business Research Methods
Statistics with R for Managers
Python
Business Communication – III (Special Topic)
Social Internship
Sales and Distribution Management
Cost Accounting
Managing Disruptive Technology in Talent Acquisition
Global Business Environment
Consumer Buying Behavior
Course Title
Direct & Indirect Taxation
Indian Philosophy & Management
SQL with Lab
SAS and Tableau with Lab
Business Communication – IV (Special Topic)
Marketing Research
Management Accounting
Competency Mapping and Performance Management
Mergers and acquisition
OCD - Organizational Change and Development
Course Title
Corporate Internship
Project Management
Machine Learning and Artificial Intelligence with Lab
Social Media Analytics with Lab
Integrated Marketing communication
Foreign Exchange Management
Compensation and Reward Management
EXIM Procedure and Documentation
Industrial Relation and Legal Aspects
Environmental Studies
Course Title
Natural Language Processing
Big Data Analytics
Project Work
Course Title
E commerce
Digital Transformation Strategy
Project Major
Computer Vision
Subject
Dissertation – Project Work
B2BMarketing

Why is Business Analytics a Good Career Option?

Key Differentiators

  • PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
  • Amongst Top 20 private B-Schools In India (Survey conducted by Careers 360)
  • Eminent Faculty with rich Industry, Research and Teaching experience
  • Industry exposure through effective relevant internships
  • State of the art infrastructure and smart learning environment
  • Student Forums and Activities: Our BBA Department have 10 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama
  • Community Outreach: Social Internship Programs aiming to build the responsibility towards the society and neighbourhood
  • Experiential learning: Certification courses, Capstone projects, Learning Melas, Simulation and workshops
  • Skill Development Workshops: Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Digital Marketing, Soft skills to embrace students with the technological environment
  • Exposure: Guest Talks delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.

Pedagogy

Teaching Methodology: Goes far beyond the chalk and the talk, with case studies, student seminars and technology driven aids to nurture self-confidence, people management skills and analytical reasoning.

  • Industrial Exposure: Industrial interface through guest lectures are conducted to develop corporate skills in the student. Students further get exposure to thought leadership and management skills by means of these activities in their BBA course.
  • Induction and Orientation: To help the students settle into the BBA course, induction and orientation is conducted to familiarize students with the subject and the campus as they come from varied backgrounds.
  • Assessment Method: PES uses a system of continuous student evaluation, rather than a single end-of-semester final examination. The assessment mode for the BBA include Individual and Group Assignments, Research Based Assignments, End Term Examination, Quizzes, Class Participation, Simulations, and Group Projects.
  • Mentoring: Mentoring aids the student in his/her all round individual development.

Future Career Prospects

Aspirants can choose from a variety of career profiles in the discipline of Business Analytics. As a BBA Business Analytics graduate, you have the option of continuing your study or looking for work based on your qualifications, interests, and desired area. The top career paths to pursue after earning a BBA in Business Analytics are listed below.

  • Big Data Analytics Architect
  • Big Data Engineer
  • Financial Analyst
  • Marketing Analytics Manager
  • Business Intelligence and Analytics Consultant
  • Fraud Analyst
  • Analytics Associate Metrics and Analytics Specialist Database Administrator
  • Statistician
  • Data Scientist
  • Data Visualization Analyst etc.
  • Retail Sales Analyst