Program Outline

BBA in Business Analytics (Hons)

  • Duration: 4 Years (8 semesters)
  • Affiliation: PES University
  • Campus: Ring Road Campus

Eligibility

50% aggregate score in 10+2 or equivalent in any stream from a recognized board.

Register for Admissions

The BBA in Business Analytics is a 4-year undergraduate program that combines Business Management with Data Analysis, equipping students to analyse datasets, identify trends, and make data-driven decisions. PES University is ranked as the second most preferred destination for B-School aspirants after IIMB (Times of India). Graduates enjoy exceptional career prospects in fields like finance, marketing, healthcare, and technology, with high demand from leading global companies. The program prepares students to adapt and lead in today’s dynamic business environment.

The university has always been quick to embrace new technologies and education programs that will up students game in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be potential leaders and assets to the economy and the organizations where they work

Program Differentiators (PESU X Factors)

Research Papers: Encourages students to author impactful research papers, blending academic rigour with industry relevance.

Case Studies: Real-world business problem analysis with practical solutions, Peer to Peer Learning approach

Exposure: Conclaves and Summits, Guest lectures, B-Talks and E-Talks, Hackathons, Studyathons, Tech competitions, Alumni Interactions, and Entrepreneurship Development Activities, Curricular and Co-Curricular Forums and Committees, Industry Visits

Mentoring: 2 one-on-one mentoring per semester

Certification: Certifications in Project Management, Design Thinking , Operations ML, Google Analytics, Advanced Excel /SPSS/JMP, Gurobi for optimization, KNIME for data mining, Apache Spark for data processing, Risk Assessment, Business Process Automation, Project Management Cloud Computing and many more

What Sets Us Apart?

Renowned Faculty:
Blend of academic excellence and industry experience. The faculty have a rich industrial exposure, with highest qualification in their respect domains and are also highly enthusiastic towards hybrid and new learning models which carter the needs of the industry

Cutting-Edge Infrastructure:
Smart classrooms and advanced analytics labs

Pedagogy

We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.

The pedagogy prioritizes practicality and real-world application, laying a strong foundation in business and management principles. Led by dedicated faculty, the program offers diverse experiential learning opportunities to enhance students' understanding and application of business concepts.

Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.

Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.

Moreover, students engage in certification courses, real time projects, and workshops to supplement classroom learning with practical skills. The teaching methodology incorporates case studies, fostering critical thinking and problem-solving abilities.

Overall, the program provides a comprehensive teaching-learning process that emphasizes practicality and real-world experience. Through internships, industrial visits, certification courses, case studies, seminars, workshops, Application based worksheets and technology-driven aids, students are well-prepared to navigate the complexities of the business landscape.

The curriculum is meticulously designed to blend foundational business knowledge with advanced analytical skills:

MAJORS MINORS Special Topics(Optional)
Excel Modelling Marketing Financial Modelling
Six Sigma for Business Excellence Finance Commodity Market trading
Cloud Computing Human Resource Management Econometrics
ML with Python International Business EXIM Management
Statistics with R Family Business & Entrepreneurship Six Sigma
Python Programming Crypto and Block Chain
SQL Excel Models
SAS and Tableau Supply Chain Analytics
ML with R Leadership
Machine Learning & AI Health Analytics
Social Media Analytics Actuarial Science
Natural Language Processing Design Thinking
Big Data Analytics
Marketing Analytics
HR Analytics
Financial Analytics
Data Analytics and Google Analytics
Supply Chain Analytics

Exposure

BTalks & ETalks

  • The BBA program provides an immersive learning environment through various exposure avenues. Guest lectures by professors of practice offer invaluable insights into industry trends and real-world practices, in the form of B talks and E talks.

Business Hackathons

  • Encourage innovation and problem-solving, fostering practical skills essential for career skills. It's a high-energy environment that encourages creativity, teamwork, and rapid prototyping and prioritize the application of technology to solve real-world business challenges.

Entrepreneurship Development

  • Activities nurture students' entrepreneurial spirit and equip them with the knowledge and skills to embark on business ventures, through our Incubation and Acceleration Programs through Alumni interactions and networking sessions, Family Business conclaves, B Plan Competitions, start up melas, Incubation centers.

Conclaves & Summits

  • serve as platforms for dialogue and collaboration, fostering intellectual exchange and professional growth. Our prominent summits were Brand Summit.
    • HR Summit
    • Fund Managers Summit
    • Entrepreneurship Summit
    • Family Business Conclave
    • Analytics Summit
    • CMO Summit
    • Operations Summit
    • Women Entrepreneur Talk

Community Outreach

  • Programs like CSR activities, DEI Initiatives Social Internship Programs, Service-learning approach Club communities and studyothons promote collaborative learning and skill enhancement outside the classroom, encouraging holistic development among students.

Clubs Activities

  • Student Forums and Activities: Department have 15 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell , and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama are led and run by students who are passionate about the domains, and frequent events are organised, as we believe in students holistic development.

Industry Visits/ Chamber /Conference/CII Visits.

Graduate Outcome

  • Overseas Education & Career Options Workshop, Career Guidance Sessions, Placement & Apti Training.

Placements

PES University boasts an exceptional placement record, with graduates placed in top companies offering competitive packages. Our dedicated placement cell ensures students are industry-ready with resume-building workshops, interview preparation sessions, and access to a strong alumni network. Recent placements highlight opportunities with global giants in technology, finance, and consulting sectors.

Extensive placement training and career counselling to ensure industry readiness. Top recruiters include: Deloitte, Capgemini, HSBC, Altair, Visionet Systems, IBM, Accenture, Wipro, And many more...

Career Prospects

  • Data Analyst
  • Supply Chain Analyst
  • Big Data Analyst
  • Business Analyst
  • Marketing Manager
  • Personal Financial Advisor
  • Management Consultant
  • Management analyst
  • Enterprise analyst
  • Business systems analyst
  • Systems analyst
  • Business intelligence analyst
  • Business process analyst and many more

Curriculum Structure

Course Title
Environmental Studies & Life Sciences
Financial Accounting with Tally
Data and Decisions-I & Excel
Marketing Management
Mathematics for Data Science-1
Digital Design and Media Management (Special Topic)
Course Title
Data and Decisions-II
Economics for Managers
Principles & Practices of Management
Mathematics for Data Science-II
Spread sheet Modelling for Business
Constitutional Law, Cyber Law, IP Law and Professional Ethics
Course Title
Operations Research for Managers
Statistics with R for Managers
Python Programming
Startup and Entrepreneurship Development
Social Internship
CHOICE OF ANY ONE ELECTIVE
Sales and Distribution Management
Cost Accounting
Managing Disruptive Technology in Talent Acquisition
Global Business Environment
Consumer Buying Behavior
Course Title
Business Research Methods
SQL (Structured Query Language)
SAS and Tableau
Supply Chain Analytics
Corporate Communication (Special Topic)
CHOICE OF ANY ONE ELECTIVE
Digital and Social Media Marketing
Investment and Portfolio Management
Organizational Change and Development
Cross Culture Management
Brand Management
Course Title – 5th Sem
Corporate Internship
Project Management
Machine Learning and Artificial Intelligence
Social Media Analytics
HR Analytics
CHOICE OF ANY ONE ELECTIVE
Integrated Marketing Communication
Foreign Exchange Management
Compensation and Reward Management
EXIM Procedure and Documentation
Industrial Relation and Legal Aspects
Course Title
Natural Language Processing
Big Data Analytics
Marketing Analytics
Digital Design and Media Management (Special Topic)
Capstone Project