Program Outline

Bachelor of Business Administration (BBA)

  • Duration: 3 Years / 4 Years for Hons Program
  • Affiliation: PES University
  • Campus: Ring Road (RR) Campus, Electronic City (EC) Campus
  • Admission Test: PESSAT


50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register to PESSAT Today -

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Bachelor of Business Administration: BBA 3 year and BBA (Hons) 4-year Program is one of the best undergraduate programs available nationally. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively. Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the university, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)

Our legacy: PES @50

PES university has grown from 40 to now over 18,000 students in 49 years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service.

The university has always been quick to embrace new technologies and education programs that will keep students up to date in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be true leaders.

Future Career Prospects

  • HR Manager
  • Entrepreneur
  • Business Consultant
  • Investment Banker
  • Research Associate
  • Information System Manager
  • Bank Officers
  • Business Development Executive
  • Financial Analyst
  • Marketing Manager
  • Business Consultant and more…

Advantages of BBA @ PESU

  • PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
  • Amongst Top 20 private B-Schools in India (Survey conducted by Careers 360)
  • Eminent Faculty with rich Industry, Research and Teaching experience
  • Industry exposure through effective relevant internships
  • State of the art infrastructure and smart learning environment
  • Student Forums and Activities: Our BBA Department have 10 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama
  • Community Outreach: Social Internship Programs aiming to build the responsibility towards the society and neighbourhood
  • Experiential learning: Certification courses, Capstone projects, Learning Melas, Simulation and workshops
  • Skill Development Workshops: Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Digital Marketing, Soft skills to embrace students with the technological environment
  • Exposure: Guest Talks delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.


  • *Elective – I (Any two during each of IV and V Semester)
  • Minor Courses which can be opted by BBA students includes Courses in Law and Economics

Other Salient features

  • Managerial Experience through Inter- Collegiate competitions
  • Student led Forums and Activities
  • Certification Programs
  • Skill Development Programs
  • Industry Oriented workshops
  • Simulation Trainings
  • Developing Entrepreneurship with special courses integrated – IIM Calcutt
  • Interactions with Industry Experts
  • Value based education


We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.

We have also imbibed the sense of case-based learning in all our programs, which will help our students to not only understand the concepts with live examples, but also imply the same knowledge in the situations they come across in their lives at a future point in time.

  • Teaching Methodology: goes far beyond the chalk and the talk, with case studies, student seminars and technology driven aids to nurture self confidence, people management skills and analytical reasoning.
  • Industrial Exposure: Industrial interface through guest lectures are conducted to develop corporate skills in the student. Students further get exposure to thought leadership and management skills by means of these activities in their BBA course.
  • Induction and Orientation: To help the students settle into the BBA course, induction and orientation is conducted to familiarize students with the subject and the campus as they come from varied backgrounds.
  • Community services: Societal duties and responsibilities are inculcated through community service programs.
  • Mentoring: Mentoring aids the student in his/her all round individual development.
  • Management fest, Workshops and Seminars: Students are encouraged to organize and participate in intra, inter departmental seminars and intercollegiate fests to enhance their skills and to update them with the latest happenings in the corporate world in the field of management.

In our Bachelor of Business Administration (BBA) program, Curriculum Design is meticulously crafted to provide a well-rounded education that integrates theoretical knowledge with practical skills essential for success in the business world. Emphasizing core subjects like accounting, finance, marketing, and management, the curriculum is often enriched with elective courses tailored to students' interests, career aspirations and industry trends.

Research Component becomes an integral part of the program. Moreover, BBA programs offer students Exposure to real-world business scenarios through internships, industry visits, guest lectures, and networking opportunities, enriching their learning experience, and preparing them for the demands of the professional world.

The Teaching-Learning Process in BBA program is dynamic, incorporating a blend of traditional lectures, case studies, group discussions, and hands-on projects to foster critical thinking and problem-solving abilities.

Assessments within BBA program typically include a mix of exams, presentations, reports, and practical assignments, ensuring students demonstrate a comprehensive understanding of the material.

Curriculum Structure

Environmental Studies & Life Sciences
Fundamentals of Financial Accounting
Principles & Practices of Management
Principles of Organizational Behaviour
Fundamentals of Marketing Management
Production & Operations Management
Business Communication – I (Special Topic)
Quantitative Techniques
Economics for Managers
Human Resource Management
Principles of Financial Management
International Business
Business Communication – II (Special Topic)
Constitutional Law, Cyber Law, IP Law and Professional Ethics
Operation Research
Business Research Methods
Business law
Term Paper
Sales and Distribution management(MKT)
Consumer Buying Behaviour (MKT)
Cost Accounting (FIN)
Indian Financial System and Market (FIN)
Learning and Development (HRM)
Talent Acquisition and Disruptive Technology (HRM)
Foreign language (IB)
Global Business Environment (IB)
Consumer Buying Behaviour (FBE)
Global Business Environment (FBE)
Direct and Indirect Taxation
Production and Operation Management
Written Analysis and Communication
Leadership Lessons from Global Leaders
Digital and Social Media Management (MKT)
Marketing Research (MKT)
Investment and Portfolio Management (FIN)
Management Accounting (FIN)
Competency mapping and Performance Management (HRM)
OCD – Organizational Change and Development (HRM)
Cross Culture Management (IB)
Merger and Acquisition (IB)
Merger and Acquisition (FBE)
OCD – Organizational Change and Development (FBE)
CSR Project
Project Management
Strategic Management
Start-up and Entrepreneurship Development
Integrated Marketing Communication (MKT)
Retail Management (MKT)
Derivatives and Risk Management (FIN)
Foreign Exchange Management (FIN)
Industrial Relation and Legal Aspects (HR)
Compensation and Reward Management (HR)
Exim Procedure and Documentation (IB)
RForeign Exchange Management (IB)
Industrial Relation and Legal Aspects (FBE)
Exim Procedure and Documentation (FBE)
Dissertation – Project Work
Ethics and corporate governance
E commerce
Digital Transformation Strategy
Project Major
Computer Vision
Dissertation – Project Work
Intellectual Property Rights

Plan of Action

Impact Creation and Roadmap

Placement Opportunities & Career Assistance

Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement.

Scholarships @ PESU

Merit Certificate + 50% Tuition Fee Refund for Top 5% of the Students based on their CGPA.

Merit Certificate + 40% Tuition Fee Refund for the next 20% of the Students based on their SGPA.

Merit Certificate for Students securing 7.75+ SGPA.


  1. The Scholarships/ Awards are subject to qualifying CGPA/ SGPA and other conditions as stipulated by Scholarship Committee each year.
  2. The above Scholarships/ Awards are not applicable to students in their final year of study.
  3. The student is eligible only for one award in each semester/year.

University Highlights


Ranked #1

#1 University in Karnataka (New Universities under 5 years) by KSURF


India's Most Preferred

PES is the second most preferred destination next to IIMB for B-School aspirants – Times of India


Ranked #1

#1 B School in Karnataka – Times of India B School Rankings 2021


Ranked #5

PES University ranked #5 in Outlook-ICARE India University Rankings 2020