Program Outline
Bachelor of Business Administration (BBA)
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register to PESSAT Today - www.pes.edu/pessat
Register for PESSAT
Advantages of PES
The BBA degree is designed to teach students the skills necessary to assume Leadership and Managerial roles in the Business and corporate world.


Elective Courses
Marketing
Sales Management / Consumer Behavior / Brand Management / Retail Management / Advertising & Media Management / International Marketing Management
Finance
Financial Markets & Institutions / Investment & Portfolio Management / Strategic Financial Management / Financial Derivatives & Commodities / International Finance / Investment Banking
HCM
Innovations in HR Practice / Strategic HCM / Organizational Change & Development / Management of Industrial Relations / Labour & Social Security Laws / Compensation Management
IB
Foreign Trade Policy / Global Business Environment / Global Marketing/ Global HCM / International Financial Management / International Logistics Management
Family Business & Entrepreneurship
Essentials of Family Business Management / Managing Innovations / Social Entrepreneurship Management / Entrepreneurship Marketing & Analytics / Understanding Family Business – Managing Paradoxes/Professionalization of Family Business
Note
Other Salient features
Pedagogy
We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.
We have also imbibed the sense of case-based learning in all our programs, which will help our students to not only understand the concepts with live examples, but also imply the same knowledge in the situations they come across in their lives at a future point in time.
Plan of Action

Impact Creation and Roadmap

University Highlights
Ranked #1
#1 University in Karnataka (New Universities under 5 years) by KSURF
India's Most Preferred
PES is the second most preferred destination next to IIMB for B-School aspirants – Times of India
Ranked #1
#1 B School in Karnataka – Times of India B School Rankings 2021
Ranked #5
PES University ranked #5 in Outlook-ICARE India University Rankings 2020
