- The BBA pedagogy prioritizes practicality and real-world application, laying a strong foundation in business and management principles. Led by dedicated faculty, the program offers diverse experiential learning opportunities to enhance students' understanding and application of business concepts.
- Internships, Summer Courses and Projects form a crucial component, providing hands-on experience during summers vacations. These internships offer invaluable exposure to professional environments. Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.
Program Outline
Bachelor of Business Administration (BBA) – General / Honors
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register to PES Entrance Test Today - https://admissions.pes.edu
Register for Admissions
Bachelor of Business Administration: BBA 3 year and BBA (Hons) 4-year Program is one of the best undergraduate programs available nationally. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively. Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the university, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
Over the years, we have accomplished this with the participative efforts of the university, staff, students and parents. PES University was regarded as the second most preferred destination next to IIMB for B-School aspirants (Times of India) .PES University is ranked fifth in the Outlook-ICARE India University Rankings 2020 and is the only University in Karnataka to rank in the top 30.
The university has always been quick to embrace new technologies and education programs that will up students game in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be potential leaders and assets to the economy and the organizations where they work.
Future Career Prospects
Elective Courses
Curriculum Design
Our students graduate with the ability to adapt to an intellectual and technologically changing environment. The BBA program at PES University provides students with a comprehensive education aimed at preparing them for the challenges of the business world. BBA Program Curriculum is well mapped with National & International colleges and universities. Based on the current trends it is updated as per the corporate requirements. The curriculum is regularly updated to meet industry demands, ensuring students possess current and relevant knowledge.
Throughout the program, students delve into core subjects such as Accounting, Economics, Finance, Marketing, Organizational Behaviour, and Business Law, establishing a strong foundational knowledge base. From the 3rd semester onwards, elective courses like Marketing, Finance, International Business, Family Business and Entrepreneurship, and HR allow students to tailor their studies to their career interests. The curriculum is well planned in a sequence of instructions consisting of Units meant for developing employability and Skills competencies of students opting for Skills essential for overall development.
Practical learning is emphasized, with students gaining hands-on experience using software tools like JMP,Tableau, Excel and PowerBI for data analysis. Innovative teaching methods, including flipped classes and real-life case studies, enhance problem-solving and critical thinking skills. Additionally, an Honors track is available for students seeking specialized study of business concepts and practices.
Assessments
The BBA department at PES University employs a continuous evaluation system to support students’ learning journey. 50% of the marks are derived from internal assessments, while the remaining 50% come from end-semester evaluations. Students undergo two internal assessments each semester, along with other components such as research projects, case studies, and worksheets. This diverse approach ensures students’ comprehension of course material and their ability to apply concepts to real-world scenarios. The system encourages active engagement and gives students regular feedback on their progress. The department ensures comprehensive evaluation by combining internal and end-semester assessments while promoting continuous learning and growth among students.
Special Topics
Elective Courses
Marketing
Sales Management / Consumer Behavior / Brand Management / Retail Management / Advertising & Media Management / International Marketing Management
Finance
Financial Markets & Institutions / Investment & Portfolio Management / Strategic Financial Management / Financial Derivatives & Commodities / International Finance / Investment Banking
HCM
Innovations in HR Practice / Strategic HCM / Organizational Change & Development / Management of Industrial Relations / Labour & Social Security Laws / Compensation Management
IB
Foreign Trade Policy / Global Business Environment / Global Marketing/ Global HCM / International Financial Management / International Logistics Management
Family Business & Entrepreneurship
Essentials of Family Business Management / Managing Innovations / Social Entrepreneurship Management / Entrepreneurship Marketing & Analytics / Understanding Family Business – Managing Paradoxes/Professionalization of Family Business
Note
Other Salient features
Pedagogy
We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.
In our Bachelor of Business Administration (BBA) – General / Honors program, Curriculum Design is meticulously crafted to provide a well-rounded education that integrates theoretical knowledge with practical skills essential for success in the business world. Emphasizing core subjects like accounting, finance, marketing, and management, the curriculum is often enriched with elective courses tailored to students' interests, career aspirations and industry trends.
Research Component becomes an integral part of the program. Moreover, BBA programs offer students Exposure to real-world business scenarios through internships, industry visits, guest lectures, and networking opportunities, enriching their learning experience, and preparing them for the demands of the professional world.
The Teaching-Learning Process in BBA program is dynamic, incorporating a blend of traditional lectures, case studies, group discussions, and hands-on projects to foster critical thinking and problem-solving abilities.
Assessments within BBA program typically include a mix of exams, presentations, reports, and practical assignments, ensuring students demonstrate a comprehensive understanding of the material.
Exposure
The BBA program provides an immersive learning environment through various exposure avenues. Guest lectures by professors of practice offer invaluable insights into industry trends and real-world practices, in the form of B talks and E talks.
Studyathons
Student Participation
Career guidance sessions are organized keeping in view the development of knowledge amidst students seeking admissions in foreign universities.
The program also focuses on social responsibility with the Community Outreach programs like CSR activities, Social Internship Programs, Service-learning approach Club communities and studyothons promote collaborative learning and skill enhancement outside the classroom, encouraging holistic development among students.
Campus Life
Campus life is a gift and a joy for students, its where the students leave a part of themselves here, and we at PES acknowledge that , the entire campus is WIFI enabled, with food outlets, and its not an average vast campus, the campus is more in lines with art, and latest technology, the structures in the campus replicates the corporates and business environments, the classes are tech enabled, in short, vast campus with greenery, tech and happenings
What sets us apart?
Our Unique Selling Proportion
Training & Workshops
CII training was a 3-day event filled with learnings and practical experiences of Industrial and Vocational skills. The CII training program was a professional course designed to equip the students with skills required to enter different industries. The life experiences which was shared by the speakers was a highlight as it gave a peek into what to be expected in a professional space
Industry Visits
A visit to NTTF campus in Peenya, Bangalore was organized as part of the CII training program. Students of NTTF were seen doing filing work on their work pieces, the students had an opportunity to interact with the participants of the training program. Machines shown were, Milling Machine, Turning machines, Lathe Machine, plastic mould press. Different 3D printers along with an explanation of how they work was shown to the participants An industry visit was organized to Volvo Construction Equipment plant located in Peenya, Bangalore. The students were taken to production facility of the plant. The plant specializes in production of crawler excavators, soil compactors and asphalt pavers. Students got an opportunity to see how the delivery bay works. Assembly line of a crawler excavator was in focus here, all the steps of production were shown.
Skill Development Workshops
Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Transfer Pricing, Digital Marketing, AI and ML , Soft skills to embrace students with the technological environment and also a special subject Business communication is inculcated to train the students with respect to the communication models of Business environment and personality development.
Mentoring & Academic & corporate connect
Mentor mentee process is a valuable opportunity for students to learn from experienced individuals, gain guidance, and develop important skills. Mentors assist students in developing skills such as communication, problem-solving, critical thinking, and leadership. They help students build confidence and self-esteem by providing encouragement and support
Diverse Job Opportunities in India
India's burgeoning economy offers a variety of attractive career opportunities after BBA completion for students, spanning human resources, marketing, sales, International Business, Entrepreneurship and beyond, providing ample room for exploration and career growth.
Curriculum Structure
| Sl. No. | Course Title | 1 | Environmental Studies & Life Sciences |
|---|---|
| 2 | Financial Accounting with Tally |
| 3 | Principles & Practices of Management |
| 4 | Organizational Behaviour |
| 5 | Marketing Management |
| 6 | Production & Operations Management |
| Sl. No. | Course Title |
|---|---|
| 1 | Quantitative Techniques |
| 2 | Economics for Managers |
| 3 | Human Resource Management |
| 4 | Financial Management |
| 5 | International Business |
| 6 | Business Communication (Special Topic) |
| 7 | Constitutional Law, Cyber Law, IP Law and Professional Ethics |
| Sl. No. | Course Title | 1 | Operations Research for Managers |
|---|---|
| 2 | Indian Philosophy And Management |
| 4 | Startup and Entrepreneurship Development |
| 5 | Social Internship / IUP summer term |
| Specialization: Marketing /Finance/Human Resource/International Business/Family Business and Entrepreneurship | |
| 6 | Sales and Distribution Management |
| 7 | Consumer Buying Behavior |
| 8 | Cost Accounting |
| 9 | Indian Financial System and Market |
| 10 | Learning and Development |
| 11 | Managing Disruptive Technology in Talent Acquisition |
| 12 | Foreign Language (GERMAN) |
| 13 | Global Business Environment |
| 14 | Consumer Buying Behavior |
| 15 | Global Business Environment |
| Sl. No. | Course Title |
|---|---|
| 1 | Direct & Indirect Taxation |
| 2 | Business Law |
| 3 | Corporate Communication (Special Topic) |
| 4 | Business Research Methods |
| 5 | Digital and Social Media Marketing |
| Specialization: Marketing /Finance/Human Resource/International Business/Family Business and Entrepreneurship | |
| 6 | Brand Management |
| 7 | Investment and Portfolio Management |
| 8 | Management Accounting |
| 9 | Competency Mapping and Performance Management |
| 10 | OCD - Organizational Change and Development |
| 11 | Cross Culture Management |
| 12 | Mergers and Acquisition |
| 13 | Brand Management |
| 14 | Management Accounting |
| Sl. No. | Course Title |
|---|---|
| 1 | Corporate Internship |
| 2 | Project Management |
| 3 | Strategic Management |
| 4 | Written Analysis & Communication/ Strength & Conditioning / Yoga & Lifestyle Education - 1 |
| Specialization: Marketing /Finance/Human Resource/International Business/Family Business and Entrepreneurship | |
| 1 | Integrated Marketing Communication |
| 2 | Retail Management |
| 3 | Derivatives and Risk Management |
| 4 | Foreign Exchange Management |
| 5 | Industrial Relation and Legal Aspects |
| 6 | Compensation and Reward Management |
| 7 | EXIM Procedure and Documentation |
| 8 | Foreign Exchange Management |
| 9 | Industrial Relation and Legal Aspects |
| 10 | EXIM Procedure and Documentation |
| 11 | Social Media Analytics with Lab (B.B.A HONS ) |
| Sl. No. | Course Title |
|---|---|
| 1 | Dissertation – Project Work |
| 2 | Ethics and Corporate Governance |
| Additional Curriculum for BBA (Hons) | |
| 3 | Digital Design and Media Management (Special Topic) |
| 4 | Intellectual Property Rights |
| Sl. No. | Course Title |
|---|---|
| 1 | Six Sigma |
| 2 | Spread Sheet with Excel Modelling |
| 3 | Supply Chain Management |
| 4 | Data Base Management System |
| 5 | Machine Learning & Artificial Intelligence |
| Sl. No. | Course Title | 1 | Project /Internship |
|---|---|
| 2 | Positive Psychology at Workplace |
Placement Opportunities & Career Assistance
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement.
Scholarships @ PESU
Note:
- The Scholarships/ Awards are subject to qualifying CGPA/ SGPA and other conditions as stipulated by Scholarship Committee each year.
- The above Scholarships/ Awards are not applicable to students in their final year of study.
- The student is eligible only for one award in each semester/year.
University Highlights
01
Ranked #1
#1 University in Karnataka (New Universities under 5 years) by KSURF
02
PESU is NAAC A+ Accredited
PES University is accredited with A+ grade in NAAC, a national level accreditation body which is an autonomous institution under University Grants Commission (UGC)
03
Ranked #1
#1 B School in Karnataka – Times of India B School Rankings 2021
04
India's Most Preferred
PES is the second most preferred destination next to IIMB for B-School aspirants – Times of India
