- Teaching Methodology: goes far beyond the chalk and the talk, with case studies, student seminars and technology driven aids to nurture self confidence, people management skills and analytical reasoning.
- Industrial Exposure: Industrial interface through guest lectures are conducted to develop corporate skills in the student. Students further get exposure to thought leadership and management skills by means of these activities in their BBA course.
- Induction and Orientation: To help the students settle into the BBA course, induction and orientation is conducted to familiarize students with the subject and the campus as they come from varied backgrounds.
Program Outline
Bachelor of Business Administration (BBA) – General / Honors
Eligibility
50% aggregate score in 10+2 or equivalent in any stream from a recognized board. Register to PES Entrance Test Today - https://admissions.pes.edu
Register for Admissions
Bachelor of Business Administration: BBA 3 year and BBA (Hons) 4-year Program is one of the best undergraduate programs available nationally. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively. Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the university, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
Our legacy: PES @50
PES university has grown from 40 to now over 18,000 students in 49 years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service.
The university has always been quick to embrace new technologies and education programs that will keep students up to date in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be true leaders.
Future Career Prospects
Advantages of BBA @ PESU
Elective Courses
Marketing
Sales Management / Consumer Behavior / Brand Management / Retail Management / Advertising & Media Management / International Marketing Management
Finance
Financial Markets & Institutions / Investment & Portfolio Management / Strategic Financial Management / Financial Derivatives & Commodities / International Finance / Investment Banking
HCM
Innovations in HR Practice / Strategic HCM / Organizational Change & Development / Management of Industrial Relations / Labour & Social Security Laws / Compensation Management
IB
Foreign Trade Policy / Global Business Environment / Global Marketing/ Global HCM / International Financial Management / International Logistics Management
Family Business & Entrepreneurship
Essentials of Family Business Management / Managing Innovations / Social Entrepreneurship Management / Entrepreneurship Marketing & Analytics / Understanding Family Business – Managing Paradoxes/Professionalization of Family Business
Note
Other Salient features
Pedagogy
We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.
We have also imbibed the sense of case-based learning in all our programs, which will help our students to not only understand the concepts with live examples, but also imply the same knowledge in the situations they come across in their lives at a future point in time.
In our Bachelor of Business Administration (BBA) – General / Honors program, Curriculum Design is meticulously crafted to provide a well-rounded education that integrates theoretical knowledge with practical skills essential for success in the business world. Emphasizing core subjects like accounting, finance, marketing, and management, the curriculum is often enriched with elective courses tailored to students' interests, career aspirations and industry trends.
Research Component becomes an integral part of the program. Moreover, BBA programs offer students Exposure to real-world business scenarios through internships, industry visits, guest lectures, and networking opportunities, enriching their learning experience, and preparing them for the demands of the professional world.
The Teaching-Learning Process in BBA program is dynamic, incorporating a blend of traditional lectures, case studies, group discussions, and hands-on projects to foster critical thinking and problem-solving abilities.
Assessments within BBA program typically include a mix of exams, presentations, reports, and practical assignments, ensuring students demonstrate a comprehensive understanding of the material.
Curriculum Structure
| Subject |
|---|
| Environmental Studies & Life Sciences |
| Fundamentals of Financial Accounting |
| Principles & Practices of Management |
| Principles of Organizational Behaviour |
| Fundamentals of Marketing Management |
| Production & Operations Management |
| Business Communication – I (Special Topic) |
| Subject |
|---|
| Quantitative Techniques |
| Economics for Managers |
| Human Resource Management |
| Principles of Financial Management |
| International Business |
| Business Communication – II (Special Topic) |
| Constitutional Law, Cyber Law, IP Law and Professional Ethics |
| Subject |
|---|
| Operation Research |
| Business Research Methods |
| Business law |
| Term Paper |
| Sales and Distribution management(MKT) |
| Consumer Buying Behaviour (MKT) |
| Cost Accounting (FIN) |
| Indian Financial System and Market (FIN) |
| Learning and Development (HRM) |
| Talent Acquisition and Disruptive Technology (HRM) |
| Foreign language (IB) |
| Global Business Environment (IB) |
| Consumer Buying Behaviour (FBE) |
| Global Business Environment (FBE) |
| Subject |
|---|
| Direct and Indirect Taxation |
| Production and Operation Management |
| Written Analysis and Communication |
| Leadership Lessons from Global Leaders |
| Digital and Social Media Management (MKT) |
| Marketing Research (MKT) |
| Investment and Portfolio Management (FIN) |
| Management Accounting (FIN) |
| Competency mapping and Performance Management (HRM) |
| OCD – Organizational Change and Development (HRM) |
| Cross Culture Management (IB) |
| Merger and Acquisition (IB) |
| Merger and Acquisition (FBE) |
| OCD – Organizational Change and Development (FBE) |
| Subject |
|---|
| CSR Project |
| Project Management |
| Strategic Management |
| Start-up and Entrepreneurship Development |
| Integrated Marketing Communication (MKT) |
| Retail Management (MKT) |
| Derivatives and Risk Management (FIN) |
| Foreign Exchange Management (FIN) |
| Industrial Relation and Legal Aspects (HR) |
| Compensation and Reward Management (HR) |
| Exim Procedure and Documentation (IB) |
| RForeign Exchange Management (IB) |
| Industrial Relation and Legal Aspects (FBE) |
| Exim Procedure and Documentation (FBE) |
| Dissertation – Project Work |
|---|
| Ethics and corporate governance |
| Subject |
|---|
| E commerce |
| Digital Transformation Strategy |
| Project Major |
| Computer Vision |
| Subject |
|---|
| Dissertation – Project Work |
| B2BMarketing |
| Intellectual Property Rights |
Plan of Action
Impact Creation and Roadmap
Placement Opportunities & Career Assistance
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement.
Scholarships @ PESU
Note:
- The Scholarships/ Awards are subject to qualifying CGPA/ SGPA and other conditions as stipulated by Scholarship Committee each year.
- The above Scholarships/ Awards are not applicable to students in their final year of study.
- The student is eligible only for one award in each semester/year.
University Highlights
01
Ranked #1
#1 University in Karnataka (New Universities under 5 years) by KSURF
02
PESU is NAAC A+ Accredited
PES University is accredited with A+ grade in NAAC, a national level accreditation body which is an autonomous institution under University Grants Commission (UGC)
03
Ranked #1
#1 B School in Karnataka – Times of India B School Rankings 2021
04
India's Most Preferred
PES is the second most preferred destination next to IIMB for B-School aspirants – Times of India
