Bachelor of Arts in Journalism and Mass Communication

Key Differentiators of this program at PESU

The Digital Media Lab, equipped with cutting-edge technology, with practical experience using cutting-edge tools and technology in the fields of digital journalism, video production, and multimedia storytelling. Study visits to prominent news organisations and media enterprises, such as television studios, radio stations, and digital news platforms, to witness and comprehend the practical functioning of the media industry.

Curriculum Design: The Curriculum of BA in Journalism and mass Communication offers a holistic approach to education, combining elective courses, practical experiences, and innovative teaching methods to prepare students for success in the media world. The curriculum is regularly updated to meet industry demands, ensuring students possess current and relevant knowledge.
Teaching Learning Process: The program provides a comprehensive teaching-learning process that emphasizes practicality and real-world experience. Through internships, industrial visits, certification courses, case studies, seminars, Application based research assignments and technology-driven aids, students are well-prepared to navigate the complexities of the media landscape.

Assessment: The program employs a continuous evaluation system to support students' learning journey. 50% of the marks are derived from internal assessments, while the remaining 50% come from end-semester evaluations. Students undergo two internal assessments each semester, along with other components such as research projects, case studies, and worksheets. This diverse approach ensures students' comprehension of course material and their ability to apply concepts to real-world scenarios. The system encourages active engagement and gives students regular feedback on their progress. The department ensures comprehensive evaluation by combining internal and end-semester assessments while promoting continuous learning and growth among students.
Exposure: A series of workshops, Hackathons, summits are organised by experienced professionals from prominent media organizations. These programs provide students with invaluable knowledge on the latest developments in journalism, digital media, and communication tactics.

Programme Highlights

The four-year undergraduate Hons degree prepares students to present information to the public about business, history, culture, budget issues, politics, entertainment, and sports through mass communication platforms like radio, television, and online social networks. It emphasizes critical thinking, leadership, and a global perspective, preparing graduates for diverse careers in the field.

The course provides a thorough grounding in both theory and practice, which is necessary for journalists because the profession is based on honesty, independence, and openness. Theories and models of communication, public relations, design and graphics, digital media, print media reporting and editing, radio production, data journalism, photojournalism, event management, media law and ethics are the main topics covered in this course.

Students get an access to well-equipped audio-visual media labs for hands on experience to learn the latest technologies in the field
Regular study tours and industry visits to TV channels, Newspaper, press and Ad Agencies
Seminars and Workshops on media related and contemporary issues allow students to hear from experts in the field and learn about latest trends issues, and technologies in the media industry
Lectures series by industry experts can be a valuable learning opportunity for media students. These events allow students to hear from experienced professionals in the field and learn about their insights and experiences
Internships hands on experience and chance to develop their skills and knowledge in a real-world setting
Student led clubs catering to varied interests, from technology to Fashion
Encouraging entrepreneurship in students through funding, mentoring and network connection in PES through various Entreneurship cells and Incubation centres

Future Career Prospects after completing the Program

The program equips graduates with skills for diverse careers in

News media: Print, broadcast, new media
Social media and content writing: Content creation, digital marketing
Film and advertising: Production, scriptwriting, marketing
Academia: Media studies, film studies, gender studies, politics
Civil society: NGOs, think tanks, development organizations
Publishing: Editing, commissioning

And for roles such as - Reporter, Journalist, Editor, News Anchor, produces, Public Relation Specialist, Adverting executive, Copy writer, Media Planner, Social media Strategist, Content Manager, Media researcher and more…

Specializations/ Domains

Broadcast Journalism
Public Relations
Advertising
Media and Culture
International Journalism

Extra-Curricular/ Co-Curricular Activities

Blog Writing
Content development
Video editing, Anchoring and Reporting
Film making
Crisis Communication
Communication and Leadership

Industry/ Corporate Connect

Mr. N. Gopalaswami

Mr. S. Jaishankar

Mrs. Smriti Irani

Mr. Tejasvi Surya

Justice Mrs. Nagarathna

Mr. Deepak Vohra

Mr. Sachin Banavasi

Mr. R J Prashant

Mr. Samir Kagalkar

Mr. Narendra Jadhav

Focus Areas/ Key Subjects

First two years: Core courses focusing on print, audio-visual, and multimedia journalism, research, writing, and reporting skills. Internships during each semester break.
Third and fourth years: Specialization in chosen journalistic beat, departmental and cross-listed electives, capstone project/industry project or dissertation.

List of Subjects

Some of the subjects of focus are Editing and Copy writing, Media law and ethics, Data Journalism, News reporting and writing, Public Relations, Advertising and marketing Communication, Media Effects, Media Research Methods, Investigative Journalism, Sports Journalism, Media Management, Contemporary World Politics.

Pedagogy Method

The pedagogy involves a mix of case studies, role plays, class room sessions, capstone projects, special topics, internships in addition to the classroom teaching.

Scholarships @ PESU

Merit Certificate + 50% Tuition Fee Refund for Top 5% of the Students based on their CGPA.

Merit Certificate + 40% Tuition Fee Refund for the next 20% of the Students based on their SGPA.

Merit Certificate for Students securing 7.75+ SGPA.

Note:

The Scholarships/ Awards are subject to qualifying CGPA/ SGPA and other conditions as stipulated by Scholarship Committee each year.
The above Scholarships/ Awards are not applicable to students in their final year of study.
The student is eligible only for one award in each semester/year.

CALL US NOW

080-10-297297

ADMISSIONS

admissions@pes.edu

Program Outline

Bachelor of Arts (Hons) in Journalism and Mass Communication

Eligibility